Return to live – Fans, get their attention!

As outlined in our first #Returntolive blog, we highlighted a piece of research @twocircles brought to light discussing the need for effective marketing when returning to live. Fans have been living...

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Welcoming Andrew Parsons

Welcoming Andrew Parsons

My history with Ticketmaster started nearly 20 years ago when at Goldsmiths College studying Anthropology & Communications I took on a part time job within the call centre in Leicester Square.  The flexible hours worked really well for me and Ticketmaster was a...

Data – An archetypal 21st century issue!

Data – An archetypal 21st century issue!

Approximately 3 years ago we embarked on an extensive review of our CRM procedures as we knew we could sell more tickets by using data analysis alongside our extensive industry knowledge. In late 2012 we built tmAnalytics, a suite of customer intelligence tools...