Ticketmaster Sport’s white-label ticketing solution is coming to Germany with the exciting launch of the technology for two German sport clubs: Handball Sport Verein Hamburg and ice hockey club Augsburger Panther. The new system will provide fans with a seamless ticket purchasing experience and help clubs to deliver first-class digital ticketing.
The solution, already used by UK sport clubs including Arsenal and Tottenham Hotspur, is a fully customisable platform that allows any club to create their own branded ticketing pages. Fans can easily purchase tickets, view seating charts and access all the information they need about upcoming season matches.
With the new platform, clubs up and down Germany will benefit from the latest technology available in the market, including:
- Digital tickets with iOS and Android integration for both single tickets and season card tickets
- Digital options to forward and resell tickets, including tickets for single games from a season card
- Ticket upgrade and other self-service functionalities for fans
Ticket resale will also be integrated with the new system. For example, tickets will now officially be resold through Handball Sport Verein Hamburg’s ticketing site:
“Ticketmaster’s technology will allow us to fill those empty seats from fans who are not able to attend a game anymore to work towards full-stadia. Especially in the case of sold-out and very popular games, the new functionality provided will give eager fans a chance to get their hands on a ticket.”
Handball Sport Verein Hamburg’s Managing Director Sebastian Frecke
Augsburger Panther will also adopt the new solution:
“With the implementation of Ticketmaster’s white-label ticketing solution, we will now be able to offer our fans a modern and easy-to-use platform with several payment options such as Klarna and Paypal.’’
Augsburger Panther’s Managing Director, Maximilian Horber
‘’We are thrilled to provide our latest technology to Handball Sport Verein Hamburg and Augsburger Panther. Our white-label ticketing solution is a real game-changer for German sport clubs. By providing a seamless ticket purchasing experience, valuable data insights and increasing the number of options for buyers, clubs will be able to engage even further with their fans and improve their ticketing strategies in an era more digital than ever.’’
Klaus Zemke, Managing Director at Ticketmaster Germany
