Media Hub

FAQs

Do you need a Ticketmaster Boilerplate?

Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centres and theatres, Ticketmaster processes 500 million tickets per year across 30+ different countries. Ticketmaster is a part of Live Nation Entertainment (NYSE: LYV).

Are you looking for Brand Assets?

Who sets the ticket price?

The event organizer sets the ticket price.

How much money does Ticketmaster make from a ticket?

Ticketmaster doesn’t keep anything from the cost of a standard ticket, instead we take a proportion of the added fees to cover the cost of running our business. We use this revenue to provide fans with the very best experience when buying tickets and getting into the show.

What do booking fees cover?

These fees simply cover the cost of processing a booking from start to finish – the only revenue we generate – including:

Retail distribution (websites, call center and customer service)

Payment processing

Technology solutions (scanning you in at the venue)

Ticket fulfillment (printing, packing and distributing tickets)

Can you tell me how many tickets have been sold for an event?

No, please reach out to the event organizer directly.

I have an issue with my tickets, can the press office help?

The press team does not handle any ticketing enquiries, please reach out to your local customer service team who will be able to assist you.

Can Ticketmaster get me media access to an event?

No, please reach out to the event organizer directly.

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Press Releases

VAILO Adelaide 500 and Ticketmaster back on track together

The iconic VAILO Adelaide 500 is revving its engines for a new multi-year partnership with Ticketmaster Australia, to deliver an enhanced fan experience through access to Ticketmaster’s industry leading technology solutions and world class service.  Ticketmaster Australia is thrilled ...

Ticketmaster Sport included in the Sports Technology Awards Power List

The Annual Sports Technology Awards Power List has included Ticketmaster Sport as part of its Top 100 brands for the year, demonstrating the company’s commitment to leveraging technology to enhance the sports experience.  From the award-winning Away Ticketing technology to Virtual ...

Welsh Rugby Union to innovate with Ticketmaster for the long term

Following 15 years of partnership the Welsh Rugby Union (WRU) and Ticketmaster Sport have renewed a multi-year deal that will see the WRU use Ticketmaster’s ticketing technology for years to come.  Rhodri Lewis, WRU Commercial and Legal Director comments that the WRU are “delighted to ...

How Ticketmaster drives ticket sales for clients

During the summer, Ticketmaster worked with the Scottish Rugby Union to provide additional promotion for The Famous Grouse Nations Series in the week leading up to the Scotland v France match on 5 August 2023. Objective The primary objective of the campaign was to use Meta ads (Facebook ...

Ticketmaster Sport wins Silver at the Sports Business Awards 2023

Ticketmaster Sport’s innovative Away Ticketing technology has been awarded Silver in the 'Sports Technology of the Year' category at this year’s Sports Business Awards. The Sports Business Awards recognise and reward achievement by the teams behind the scenes that facilitate ...

Ticketmaster enters exclusive partnership with padel tournament Hexagon Cup

Ticketmaster and the Hexagon Cup have announced  an exclusive partnership to develop digital ticketing solutions and manage ticketing operations for the organisation’s inaugural padel tournament, which will take place in February 2024 in Madrid. Ticketmaster's cutting-edge technology ...

Ticketmaster Sport supercharges insight capabilities with AI tools

The capabilities of Ticketmaster Sport’s analytical tools are set to get a lot more powerful with the addition of custom-built AI models designed to help teams make better, more-informed decisions about how, when and where they sell and market tickets to their fans.  Ticketmaster Sport ...

TM1 Spotlight: Turniergesellschaft’s Race to Success

The Longines Luhmühlen Horse Trials has cemented itself as an integral part of both equestrian history and German culture with over six decades of competitions in Luhmühlen. One of only six CCI5* horse trials globally, the Luhmühlen Horse Trials welcomes thousands of equestrian fans daily to ...

Ticketmaster Sport and Hibernian F.C. extend long-term partnership

Scottish Premiership club Hibernian FC have renewed with Ticketmaster as their ticketing supplier for a new long-term deal. Hibs will stay in the Ticketmaster family alongside clubs such as Celtic FC and Heart of Midlothian FC. Hibernian’s Head of Ticketing, Aidan Gorman, who has been ...

Embracing the future of ticketing with Peterborough United

Chris Brewer is Head of Ticketing & Systems at Peterborough United and has had a long association with the club. In his words, “I have been with the football club since October 2000 (nearly 23 years). Personally, I want to help make a difference at the club and try to make life easier for ...

Ticketmaster Sport More Than Doubles Premier League Clients

Ticketmaster Sport has won four new Premier League clients over the course of the 2022/2023 season, making Ticketmaster the #1 ticketing provider of the Premier League.  Brentford, Crystal Palace, Everton and Wolves have all selected Ticketmaster to be their exclusive ticketing ...

Wolves move to Ticketmaster

Wolves is the latest addition to the roster of Premier League clubs to have chosen Ticketmaster as their ticketing supplier from the 2023/2024 season onwards. Wolves will be following Brentford and Crystal Palace, as well as long-standing clients such as Arsenal and Tottenham Hotspur in ...

New Payment Technologies Launched 

For your customers keen to use their mobile to pay for tickets, Apple Pay, Google Pay and Stored Billing is now fully available for all of Ticketmaster Sport’s clients.  How it works With Stored Billing, any fan can store multiple credit cards on any device and use their card of ...

Ascot Racecourse joins the Ticketmaster family

After a competitive tender process, Ticketmaster is thrilled to have been selected as the ticketing provider for Ascot’s racedays, starting with Royal Ascot 2024 which will go on sale on Thursday 22 June 2023. Ascot will benefit from an innovative and resilient ticketing system to power ...

Everton selects Ticketmaster as its Official Ticketing Innovation Partner

We are thrilled to announce that Everton Football Club is the latest Premier League side to choose Ticketmaster as its Official Ticketing Innovation Partner for the 23/24 season onwards. As the club prepares to move to a new stadium, Everton looked for a technology partner with the right ...

Ticketmaster extends partnership with Notts County F.C.

With the 23/24 matches fast approaching, Notts County F.C. and Ticketmaster have announced they will continue their long-running partnership and look forward to welcoming fans back to Meadow Lane for another season. "We’re delighted to announce this multi-year extension to our contract ...

Ticketmaster inducted into The Sports Technology Hall of Fame

Ticketmaster is honoured to have been inducted into the prestigious Sports Technology Hall of Fame for its technological contributions to the sports industry. The announcement was made on May 18, 2023, at the Sports Technology Awards in New York City. Celebrating tech-led innovation in sports, ...

Ticketmaster’s White-Label Solution Expands into Germany

Ticketmaster Sport’s white-label ticketing solution is coming to Germany with the exciting launch of the technology for two German sport clubs: Handball Sport Verein Hamburg and ice hockey club Augsburger Panther. The new system will provide fans with a seamless ticket purchasing experience ...

Volleyball World Championship 2022 breaks records

The Volleyball World Championships 2022 held jointly in The Netherlands and Poland featured some of the best volleyball teams from around the world, competing for the prestigious title of world champion. As the exclusive ticketing partner for this event, Ticketmaster was thrilled to be able ...

Crystal Palace select Ticketmaster as its official ticketing provider

Ticketmaster are delighted to announce Crystal Palace F.C. as the latest Premier League club to be its ticketing provider for the 23/24 season onwards. Having seen the technological transformation that Ticketmaster implemented for other Premier League clubs, such as Arsenal and Tottenham ...

Ticketmaster nominated for the Football Business Awards 2023

Ticketmaster Sport has been nominated for the prestigious Football Business Awards 2023 in the category 'Best Use of Technology in Football' for its innovative Away Ticketing technology. The awards recognise and celebrate the achievements of organisations that contribute to the success of ...

Ticketmaster becomes the official ticketing partner for Varsity Europe

Ticketmaster, the world's leading live entertainment ticketing platform, has announced that we are the official ticketing partner of Varsity Europe, the leading producer of cheerleading sports events in Europe. The collaboration aims to bring a new level of convenience and accessibility to ...

Ticketmaster partners with ESSMA for the 2023 conference in Poland

Ticketmaster is proud to announce a commercial partnership with ESSMA, the European Stadium & Safety Management Association, which aims to unite the stadium industry. Ticketmaster will be represented at Legia Warsaw Municipal Stadium of Marshal Jozef Pilsudski on 21 and 22 March for the ...

Brentford FC chooses Ticketmaster as their new ticketing provider

Ticketmaster is delighted to have partnered with Premier League club Brentford FC, to transform the way fans purchase tickets for Brentford FC matches, offering them a seamless and hassle-free experience. Following a competitive tender process in which Brentford FC evaluated a number of ...

Ticketmaster partnership with Isle of Man TT Races

Ticketmaster is proud to announce it has signed a partnership with Isle of Man TT Races, an annual motorcycle racing event run on the Isle of Man in May/June of most years since its inaugural race in 1907.  There are very few sporting events in the world with the tradition, ...

Northampton Saints debuts Ticketmaster’s 3D Virtual Venue Technology

Ticketmaster is proud to report Northampton Saints as the latest sports team to utilise its world-leading 3D Virtual Venue technology. 3D Virtual Venue is a fully integrated purchase experience, offering fans a unique, life-like view of seats within the stadium, including premium areas, ...

Ticketmaster partners with the UCI Cycling World Championships

Ticketmaster is proud to announce they are the exclusive supplier of ticketing services to the 2023 UCI Cycling World Championships, taking place in Glasgow and across Scotland, 3 to 13 August 2023.  Previous years have seen the UCI stage the annual World Championships for each of its ...

MLB World Tour: London Series comes to Ticketmaster

Ticketmaster has today announced a multi-year partnership with CSM Sport & Entertainment (CSM), the official promoter of the MLB World Tour: London Series.  Major League Baseball will return to London next year as the St. Louis Cardinals and Chicago Cubs play a two-game series at ...

2022: A record-breaking year for women’s sport

2022 was a record-breaking year in which women’s sports consistently exceeded attendance, performance, and participation records. At the start of the year, Beijing hosted the most gender-balanced Olympic Winter Games to date – where women accounted for a record 45% of the total athletes and ...

The ABB FIA Formula E-Prix comes to Cape Town in 2023

Cape Town will be the first sub-Saharan African city to host a round of the ABB FIA Formula E World Championship – an all-electric open-wheel, street circuit race – on Saturday, 25 February 2023. Featuring Table Mountain as a backdrop, coupled with unparalleled views of the Atlantic Ocean ...

Ticketmaster and St Helens R.L.F.C. sign ticketing technology partnership

Ticketmaster Sport is delighted to announce that St Helens Rugby League Football Club has signed an exclusive long-term ticketing technology partnership. Thanks to Ticketmaster, Saints fans will see huge improvements in their ticketing experience as well as a number of technological ...

Ticketmaster partners with ESL FACEIT Group in esports deal

The Intel® Extreme Masters in Katowice, one of the most prestigious events in the esports industry, will take place on February 10-12, 2023 in the Spodek Arena in Katowice. Ticketmaster has partnered with ESL FACEIT Group to deliver the ticketing technology in ...

Ticketmaster Sport and Celtic FC extend long-term partnership

Ticketmaster Sport is pleased to announce the renewal of their partnership with Celtic FC after a competitive review process that decided Ticketmaster Sport's platform offered the best functionality along with world-class leading support. Celtic FC and Ticketmaster have a long-standing and ...

Ticketmaster Sport appoints Chris Gratton as Managing Director for the UK

Ticketmaster Sport is delighted to announce that Chris Gratton has been recently promoted to Managing Director UK. Chris has worked tirelessly over the last two and a half years to move the business forward in terms of technological capabilities, building a talented team and driving client ...

TM1 Support Community is now live

We're very excited to announce that our new product, TM1 Support Community for Ticketmaster Sport, is now live and available via TM1 using your login details as normal. TM1 Support Community is designed to be your exhaustive resource within the Ticketmaster Sport platform and ...

Ticketmaster partner with Leaders Week 2022

Ticketmaster is proud to announce a partner sponsorship of the world-famous Leaders Week London 2022, hosted at Twickenham Stadium, London, from 26th to 29th September.  Over the four day conference, 3,000 of the most senior executives in global sport business will meet to discuss ...

Ticketmaster Sport and Hull KR renew long-term partnership

Ticketmaster Sport and Hull KR have agreed to renew their long-term partnership in a multi-year deal that sees the two companies working more closely together than ever before.  Buoyed by the investment in technology, marketing and account management that Ticketmaster invested into Hull KR, ...

Premiership Rugby goes on sale for 2022-23

A huge congratulations to Premiership Rugby for organising the first ever simultaneous on-sale for all Gallagher Premiership Rugby clubs. This was a massive evolution in planning and streamlining of all the clubs working together as one league. Premiership Rugby has just ended 2021-2022 as ...

Bath Rugby launch Ticketmaster’s 3D Virtual Venue Technology

Ticketmaster are delighted to announce Bath Rugby as the latest Premiership Rugby Union club to launch Ticketmaster’s 3D Virtual Venue technology. Virtual Venue is a fully integrated purchase experience, offering fans a unique, life-like view of seats within the stadium, when purchasing ...

Ticketmaster and Harrogate Town FC sign agreement

We are delighted to announce that Ticketmaster Sport has signed a new long-term ticketing partnering arrangement with Harrogate Town FC with immediate effect. This announcement is part of £3.5m being invested into the club off the pitch this calendar year, in response to feedback from their ...

Ticketmaster and Newport County AFC sign agreement

Ticketmaster Sport and Newport County AFC are delighted to announce a new ticketing partnering arrangement delivering sports ticketing technology solutions for the next 5 seasons. Season ticket holders will be the first to experience a transformed ticketing website for the 2022/23 ...

Ticketmaster Sport to bring latest ticketing innovations to Saracens

Ticketmaster Sport is delighted to announce that it has been appointed the Club’s new ticketing partner, delivering sports ticketing technology solutions and a range of complementary services including marketing support as part of Premiership Rugby’s league-wide deal with the industry leading ...

Wasps Agree Long-Term Partnership With Ticketmaster Sport

Ticketmaster Sport will provide ticketing technology solutions to the Club, starting with the launch of Season Memberships for the 2022/23 campaign. The agreement will also cover music and entertainment events held at Coventry Building Society Arena, meaning an improved, digitally led ...

Rugby League World Cup Marks 200 Days to Go to Tournament

It’s officially 200 days until the biggest and best Rugby League World Cup arrives in England and makes a huge impact all across the nation, welcoming the world’s best teams and galvanising civic pride in England’s towns and cities. On Saturday 15 October, the action kicks off at St James’ ...

How Ticketmaster is delivering incremental sales for T20 cricket

For two decades the Vitality Blast has become famed for fierce local rivalries, the forging of heroes, and the celebratory atmosphere fans know and love.Marking its 20th season, Ticketmaster has once again launched a dedicated marketing campaign to promote domestic T20 fixtures to help ...

OFI FC extends partnership with Ticketmaster

OFI FC and Ticketmaster are delighted to announce an extension of their existing long term partnership. Greek club OFI FC, based in Crete, have had the most continuous appearances in the Greek first division, winning the Greek Cup in 1986–87 and the Balkans Cup in 1988-89.As OFI’s Official ...

Premiership Rugby to partner league-wide with Ticketmaster Sport

Premiership Rugby and Ticketmaster Sport can today announce a ground-breaking new long-term partnership. This innovative partnership, the first of its kind in the UK, will see Ticketmaster Sport become the Official Ticketing Partner for Premiership Rugby to deliver ticketing technology and ...

Rugby League World Cup 2021 is back – full schedule now revealed!

In exactly one year’s time, the biggest and best Rugby League World Cup in history will reach its thrilling climax in a showpiece weekend in Manchester featuring the wheelchair final followed by the double-header men’s and women’s final at Old Trafford. Rugby League World Cup 2021 ...

Increase Club Revenue with Flexible Payment Options

Offering fans flexible ways to pay not only gives fans a frictionless purchase experience but it’s one of the primary ways to help increase club revenue. Through Ticketmaster’s partnership with Klarna Pay Later, your club’s fans can choose to delay payment by up to 30 days or spread the ...

Notts County Make History by Breaking National League Attendance Record

Notts County have sensationally broken the National League attendance record when they welcomed 12,843 fans to Meadow Lane on Saturday 13 November in a 2-0 match v Solihull Moors. Expressing gratitude, Chief Executive, Jason Turner commented, "Our main objective was always to engage as many ...

Ticketmaster Sport and Scottish Rugby extend long term partnership

Ticketmaster Sport is pleased to announce the renewal of their partnership with Scottish Rugby for a further 5 years.Scottish Rugby and Ticketmaster Sport have a long-standing and successful partnership during which, Ticketmaster has provided industry-leading technology solutions to enhance ...

Ticketmaster Sport appoints Ivan Worsell in Key Consultancy Role

Ticketmaster Sport is pleased to announce Ivan Worsell has joined the Ticketmaster Sport team in a key consultancy role. In line with further expansion of the business, in this new position Ivan will work alongside Chris Gratton, Chief Operating Officer, Ticketmaster Sport UK and Timo ...

Ticketmaster signs the European Championships Munich 2022

Ticketmaster Germany has been selected to ticket the European Championships 2022 in Munich, one of the biggest European sporting events set to take place next year. As the ticketing partner, Ticketmaster will provide a full scope of services from discovery and purchase right through to ...

London Irish Announce Partnership with Ticketmaster Sport

As the countdown to the 2021/22 season continues, London Irish is delighted to announce a new ticketing services partnership with Ticketmaster Sport. The partnership will see Ticketmaster – the global market leader in live event ticketing – provide sports ticketing technology solutions to ...

Ticketmaster Sport Renews Partnership with Swindon Town FC

Ticketmaster Sport is pleased to announce a renewal of its ticketing partnership with Swindon Town FC for a further 5 years. As Swindon Town enters a new era after announcing new ownership under Clem Morfuni earlier this year, the Club decided to extend its relationship with Ticketmaster to ...

Rugby League World Cup 2021 – New Dates Confirmed for 2022

Rugby League World Cup 2021 (RLWC2021) have confirmed the dates for the tournament will now take place between Saturday 15 October – Saturday 19 November 2022. RLWC2021 have also announced that the opening match and the men’s / women’s double header finals will be played, as originally ...

Ticketmaster Sport launches a transformed fan ticketing experience

In a major move, Ticketmaster Sport has completely transformed the fan ticketing experience for sports clients and their fans with the launch of a newly redesigned fan ticketing site.  Combining both UX and UI research, design, product and technical teams ...

Birmingham 2022 Commonwealth Games – Event Schedule published

The full event schedule for Birmingham 2022 has been released, allowing sports fans to see the detail of exactly which events will be held in each of the 286 sessions that will feature at next summer’s Games. Women’s cricket T20, basketball 3×3, wheelchair basketball 3×3 and mixed ...

NFL London Games are back for 2021

NFL have today announced that the London Games are to return for 2021 and will take place in October at Tottenham Hotspur Stadium. With the cancellation of the International games in 2020 as a result of the Covid-19 pandemic, this will be welcome news for sports fans. Commenting on the ...

Ticketmaster Sport win at the Sports Technology Awards 2021

On Thursday 7 May in a live virtual ceremony, sports brands came together to recognise and celebrate technology innovation in the sports industry. Amongst sporting royalty including Sir Ben Ainslie, Katie Omerod, Baroness Tanni Grey-Thompson, Alistair Brownlee and a host of other sports ...

Livingston FC extend ticket partnership with Ticketmaster Sport

Livingston FC is pleased to announce that the club has extended its ticketing partnership with sports technology solution provider Ticketmaster Sport for a further 3 years. Since initially launching the partnership with Ticketmaster Sport in September 2018, the experience for supporters has ...

Harlequins Announce Partnership with Ticketmaster Sport

Ticketmaster Sport is delighted to announce a ticketing services partnership with Harlequins for the 21/22 season onwards. Harlequins have chosen Ticketmaster as their preferred partner to provide sports ticketing technology solutions on a long-term deal with the Club. Having reviewed the ...

Rugby League World Cup 2021 Now on Sale

21 nations, 32 teams, 18 host towns and cities, fans and communities come together in the ultimate showdown in Rugby League sport. For the first time in its history, the men's women's and wheelchair tournaments take place together in what will surely be the greatest ever Rugby League World ...

Digital Ticketing – The Safe and Secure Solution

Delivering a safe and secure way for fans to attend live sport has never been more important than it is today. At Ticketmaster, we offer a digital tickets solution as standard and have been able to provide this to our clients for several years. What’s more, we can switch on our digital ...

Ticketmaster Sport shortlisted in the 2021 Sports Technology Awards

Ticketmaster Sport is pleased to announce we have been shortlisted for the Sports Technology Awards categories of 'Best Operations, Commerce and Event Management Technology' for the tools we developed to help our clients manage the response to Covid 19 and in the 'Sustainability' category for ...

VIRTUAL TICKETS INITIATIVE TRIUMPH FOR ICTFC MATCH V HEARTS

The stands may be empty and the stadiums quiet, but one thing that you can guarantee is that football can always deliver support from within when it’s needed the most. Inverness Caledonian Thistle report that their virtual ticketing initiative has been a unanimous success across the board ...

Bringing England Fans Back in Style

This week we wanted to highlight The RFU who made the most of a position in Tier 2, and great timing to bring fans back to Twickenham Stadium with England playing France in the Final of the Autumn Nations Cup.  For the lucky 2000 allowed in, it was a stunning victory to witness ...

We are back!

Following our announcement earlier this week regarding our involvement with the Sport Technology and Innovation Group, we're also really pleased to see a lot of our advice and guidance to be delivered in practice as fans returned this week. The work wont stop and we will be working with all of ...

Ticketing partners come together to support the return of fans to live sport

Three of the biggest online ticketing companies in the UK have come together to develop a set of guidelines to support the return of fans to live sporting events. Ticketmaster Sport, SecuTix and SeatGeek Sport have worked in partnership to identify a framework of ticketing standards for the ...

Return to live – Recap

We wanted to take the time to look back on the past six months of our return to live series communications and recap on what we've been doing at Ticketmaster Sport to make the return of fans to stadiums as simple as possible for our clients. Whilst that date to bring fans back is still ...

Swansea FC go completely digital with Ticketmaster Sport

We're delighted to announce a seven-year extension to our partnership with Swansea FC. Our partnership is set to revolutionise the ticketing experience for the Jack Army, with plans in place to convert to a completely digital ticketing system from the start of the 2021-22 season. The ...

Return to live – Rugby League World Cup Public Ballot launches!

We've been tracking the success of the Rugby League World Cup in our #returntolive series of communications and today was another milestone for the tournament. The public ballot for ticket applications launched today! Fans are now able to apply for tickets for each of the 61 matches ...

Ticketmaster Sport is searching for new talent

Ticketmaster Sport exists to provide a seamless connection between sports and their fans. So never has there been a better or more exciting time to join the Ticketmaster Sport team as we continue to champion the very best in innovative ticketing technology solutions, marketing power and event ...