Tottenham Hotspur will be first in the UK to launch with Ticketmaster’s fully integrated purchase experience, 3D Virtual Venue, that will give fans a unique life-like view of their seats when purchasing a ticket.

In a first for the UK sporting industry, Spurs fans will benefit from this cutting-edge ticketing technology that allows them to digitally preview 360 views and sightlines, compare sections and show real-time availability of tickets. With incredible 3D life-like quality and pin-point accuracy, fans will have the optimum opportunity to choose the seat that is right for them on their mobile or desktop.

View Tottenham Hotspur’s 3D Virtual Venue

Ian Murphy, Head of Ticketing and Membership, Tottenham Hotspur, said: “We’re proud to be the first Club in the UK to introduce Ticketmaster’s latest innovation, 3D Virtual Venue, as we continue to explore ways of taking our fan experience to the next level.”

“With such a wide range of seating options on offer at our stadium, including licensed safe standing and Premium areas, this cutting-edge technology will give fans the best possible insight into what their matchday experience will be like before making their selection.”

“Every fan is different, and so is their definition of the “best seat in the house” – so, why not give them the technology to view, compare and select themselves?” said Chris Gratton, Chief Operating Officer, Ticketmaster Sport. “Our team is constantly working to elevate the fan experience and Virtual Venue will fundamentally transform how fans buy a ticket, while enhancing conversion and setting a new gold standard for Clubs and venues across the industry.”

The news comes off the back of Tottenham Hotspur renewing an exclusive long-term partnership with Ticketmaster Sport who are now the Club’s Official Ticketing Innovation Supplier.

From Wednesday 26th January 2022, 3D Virtual Venue will be fully integrated as part of Tottenham Hotspur’s ticketing journey.