News
Return to live – The Celtic faithful are desperate to return
Following a comprehensive survey to their fans across all age groups, Ticketmaster Sport client Celtic FC have revealed the fan anticipation for returning to stadiums and the results are pretty conclusive. 99.5% want to return to Celtic Park It's fantastic to see that...
Return to live – Accessible seating goes online!
We're excited to announce that we can now offer clients and fans the chance to process all accessibility requirements online. We have been committed to improving our solutions and making them more user friendly for every person in attendance and we're pleased to...
Hacking the Experience
Ticketmaster Sport X Loughborough University in London This week we were delighted to take part in an initiative with Loughborough University in London where groups of students were invited to ‘hack the experience’ as part of a single day hackathon. The brief,...
A reflection on what was meant to be a major day for sport in the UK… October 1st
Today, October 1st 2020, was meant to be a momentous day in the sporting world when we saw some light at the end of what has now been 6 month tunnel. It almost feels strange saying that given it would have meant 20-30% capacity in stadiums, but looking back on the...
Return to Live – Rugby League World Cup Shows Strong Ticket Sales
Ticket demand for the Rugby League World Cup got off to a flying start this week, when the tournament launched their priority access sale. The team at RLWC2021 have confirmed that all 61 matches at next years tournament have had applications which includes each...
Return to live – Kansas City Chiefs welcome back 16,000 fans to the Arrowhead Stadium
This week, we wanted to take a look at some significant return to live activity happening in the US with the first round of the NFL. The Kansas City Chiefs hosted the Houston Texans and welcomed nearly 16,000 football fans to gather for the first time since February...
Return to live – Strong results from British & Irish Lions Tour 2021 ballot launch
Updated 15th September 2020 As we look forward to 2021 one of the big tours that is marked in everyone’s calendar is the British & Irish Lions tour which will be taking place in South Africa. The concept, born in 1888 and led by then captain Robert Seddon, saw a...
Return to live – The easy way to sell your socially distanced seats
Today we're pleased to announce our new social distancing solutions to help our clients sell their stadiums much more efficiently. As we see more stadiums welcome fans, we’ve pivoted our development roadmap to help clients navigate the ongoing challenges of selling...
Ticketmaster Sport partner with ARIS FC
Ticketmaster Sport is pleased to announce the launch of its partnership with ARIS FC, becoming the club’s official ticketing and access control provider. ARIS FC will give fans the ability to obtain their season and individual matches tickets online by using the...
Return to live – Scottish Rugby is back!
Scottish Rugby returned this past weekend to BT Murrayfield with a derby game that saw Edinburgh Rugby host their close Pro14 rivals Glasgow Warriors at the National Stadium. There was a welcome addition of 700 fans to the stadium and working with the Scottish...
Fan first pricing revealed for Rugby League World Cup 2021
The Rugby League World Cup 2021 announced today that it will be partnering with Ticketmaster Sport to deliver their ticketing and is putting the fan first in their pricing structure for the tournament. With prices starting at £2.21 for concessions and £10 for adults...
Return to Live – DIY ticketing made easy
Experience the ease, simplicity and earning potential of Ticketmaster Sport's DIY tool, Universe. The Ticketmaster company platform rivals all other DIY platforms and can be utilised for a variety of events within a few clicks. Our handy one-sheet details how Universe...