News
“We sold out in five minutes” – How KalPa Hockey and Ticketmaster Sport Created a Winning Partnership
It’s been a memorable year for KalPa Hockey. One of Finland’s oldest hockey clubs, KalPa celebrated its first ever league championship. With on-ice success came the need to manage demand through the regular season and play-offs. Partnering with Ticketmaster Sport, the...
“This is a winning partnership” – Olympiacos FC and Ticketmaster Renew and Look To The Future
Ticketmaster Sport has renewed its partnership with Olympiacos FC, one of Greece’s most iconic football clubs, for another three years. The partnership, which has transformed the fan experience at the home of the Super League champions in recent seasons, reflects the...
Ticketmaster teams up with PIA to deliver ticketing for the 2025 World Athletics Championships
Ticketmaster Sport joins PIA, Japan’s leading ticketing services provider, to deliver world-class ticketing for the upcoming World Athletics Championships 2025 in Tokyo. PIA will oversee domestic operations while leveraging Ticketmaster’s cutting-edge white-label...
Challenge Cup winners Hull KR renew digital ticketing partnership with Ticketmaster Sport
Ticketmaster Sport has extended its long-term partnership with Hull KR, reaffirming our commitment to supporting one of Rugby League’s most forward-thinking clubs. Through this partnership, Ticketmaster has delivered a seamless, fully digital ticketing experience...
Grow Revenue and Fan Engagement with Mobile-First Digital Ticketing
Fans expect more than just a ticket - they expect a seamless, mobile-first experience. From buying a ticket to entering the venue, ordering concessions, and participating in loyalty programs, digital ticketing is no longer just a convenience - it’s a necessity. For...
Ticketmaster announced as SA Rugby’s exclusive ticketing provider
Ticketmaster has been announced as the exclusive ticketing provider of SA Rugby, marking a major milestone in modernising the fan experience across South Africa. Fans of the back-to-back world champion Springboks will now enjoy Ticketmaster’s industry-leading...
Ticketmaster Sport Wins Best Data & Analytics at 2025 Sports Tech Awards
Ticketmaster Sport has been named the winner of Best Data and Analytics for Business Intelligence at the 2025 Sports Tech Awards in London. The recognition highlights the impact of Prospect, Ticketmaster’s partner in advanced analytics, which is transforming how...
“Transformed fan experience” for Lincoln fans, Ticketmaster renews as official ticketing partner
Ticketmaster Sport will continue as Lincoln City's official ticketing partner, extending its deal with the ambitious EFL League One club. This renewal ensures supporters enjoy a seamless ticketing journey and an enhanced match experience driven by innovation. Through...
Ticketmaster Sport joins forces with Chelsea FC as Official Ticketing Partner
Ticketmaster Sport has signed a new multi-year agreement with Chelsea Football Club, becoming the club’s Official Ticketing Partner. Stamford Bridge will benefit from cutting-edge technology as Ticketmaster brings its industry-leading products to enhance the ticketing...
‘Greater Exposure Creates Pathways’ – Wigan Athletic’s Hayley Sherratt on Celebrating the Growth of Women’s Football
On International Women’s Day, Ticketmaster Sport is celebrating the inspiration, achievements, and potential of women in sport – highlighting their impact and advocating for greater opportunities for the next generation. This week also marks a milestone for Wigan...
Case Study: FAW’s record-breaking women’s national team attendance
In 2024, the Wales Women’s football team made history by qualifying for their first-ever major international tournament and captivated record crowds along the way. On the road to the UEFA Women’s EURO 2025 finals, Ticketmaster Sport worked closely with the Football...
Ticketmaster Sport selected as the official ticketing service provider for Rugby World Cup 2027 and 2029
Ticketmaster Sport has been appointed as the official ticketing service provider for the Men’s Rugby World Cup 2027 and the Women’s Rugby World Cup 2029, both of which will be hosted in Australia. Building on the successful partnership for the Women’s Rugby World Cup...
“The support from Ticketmaster Sport cannot be overstated” – Bolton’s Head of Ticketing Daniel Scott on long-term partnership and Virtual Venue
Bolton Wanderers is extending its partnership with Ticketmaster Sport, further building on the strong relationship between the two organisations. "Our roadmaps are aligned, and we are delighted to be extending our long-standing partnership with Ticketmaster," said...
Ticketmaster Sport continues as official ticketing provider of Isle of Man TT Races in 2025
Ticketmaster Sport will renew its partnership with the Isle of Man TT Races, continuing as the ticketing provider for the iconic motorcycle race through 2025. This renewal aims to streamline the ticket purchasing process, making it more convenient and accessible for...
Interview: Hull KR COO Craig Franklin on the 2024 season, Digital Ticketing and the Fan Experience
Rugby League Grand Finalists Hull KR are continuing to grow with the support of Ticketmaster Sport. The club's Chief Operating Officer Craig Franklin talks us through the development of digital ticketing at the club. How important is ticketing to Hull KR's overall...
Ticketmaster Sport partnership “plays a key role” in delivering Women’s Rugby World Cup 2025 – Managing Director, Sarah Massey
Ticketmaster Sport has been selected by World Rugby as the Official Ticketing Service Provider for Women’s Rugby World Cup England 2025. For the first time in tournament history, the showcase event will be hosted in eight different cities across the country, offering...
Digital Ticketing takes Centre Court at the 2024 US Open
The 2024 US Open saw digital tickets and advanced security features like SafeTix™ take centre court by providing a seamless and secure experience. This demonstrated how digital ticketing is not only improving entry efficiency but also transforming how fans interact...
Interview: Head of Marketing Sukh Sadhra on Premiership Rugby’s fastest-ever selling final and excitement of Derby Weekend
How does Ticketmaster Sport support Premiership Rugby to help drive ticket sales across the league? As leaders in their field, the cutting-edge ticketing technology provides clubs with unrivalled options to facilitate bespoke requests around accessibility, hospitality...
Ticketmaster Sport renews long-term partnership with Qatar Stars League
Ticketmaster Sport will continue its long-term relationship with the Qatar Stars League as the league-wide ticketing platform provider. Over the last six years, Qatar’s top-flight division has benefited from Ticketmaster’s market-leading digital ticketing technology,...
Ticketmaster continues as long-term official ticketing provider of West Ham United
West Ham United has renewed its partnership with Ticketmaster Sport as the club's official ticketing provider at the London Stadium. By 2025, Ticketmaster and West Ham United will have been teaming up for over a decade. Over the years, we’ve been there for big...
Queens Park Rangers’ Commercial Director on utilising Ticketmaster’s Away Ticketing Solution
When Premier League club Brighton Hove & Albion and a large following descended on West London in August, Queens Park Rangers continued its drive to enhance the match experience at MATRADE Loftus Road by embracing some of Ticketmaster's innovative tech solutions,...
Arsenal Renew with Ticketmaster in Long-Term Deal
Arsenal FC is the latest Premier League club to have renewed its trust in Ticketmaster Sport as its ticketing provider. The relationship between the two has been a long-standing one, and the renewal marks a continuation of that arrangement. Having supplied Arsenal for...
“Launching ‘Every Seat Counts’ was only possible thanks to the Ticket Exchange” – Brentford FC discuss the impact of moving to Ticketmaster
When Brentford FC moved to Ticketmaster for the 2023/2024 season, they launched their 'Every Seat Counts' campaign. As a Premier League club that sells out its inventory week in and week out, no-shows meant up to 1000 seats were empty at every home game. Frustrated...
Ticketmaster Sport team up with Panathinaikos BC AKTOR in strategic partnership
Panathinaikos BC AKTOR has signed a strategic partnership with Ticketmaster Sport to revolutionise the ticketing experience for fans of one of Europe's most historic basketball clubs. This partnership is a significant step forward for both organisations, highlighting...
Driving Global Excitement – Ticketmaster at the HSBC Rugby SVNS in Madrid
Ticketmaster Espana supported the delivery of the HSBC Rugby SVNS at the Metropolitano Stadium in Madrid. The event attracted an international audience, with 32,000 tickets sold over three days in June. Competition was heating up in the Rugby SVNS event ahead of the...
Hull City Partners with Ticketmaster to Enhance Fan Experience, Says Chief Operating Officer Joe Clutterbrook
Hull City is set to transform the matchday experience at the MKM Stadium next season through a new partnership with Ticketmaster Sport, according to Chief Operating Officer Joe Clutterbrook. Hull City fans can look forward to a significantly improved process when...
Interview: Chief Commercial Officer Luke Wilson Explains Why Millwall Have Returned to Ticketmaster Sport
Millwall FC has selected Ticketmaster Sport as their exclusive ticketing provider. The club's Chief Commercial Officer Luke Wilson talks us through the partnership. What is the most important thing you’re looking for in a ticketing provider? First and foremost, our...
Premier League’s Fulham chooses Ticketmaster to enhance fan experience at Craven Cottage
As Fulham’s Official Ticketing Technology from season 2024/25, Ticketmaster Sport will introduce digital season tickets for the first time at Craven Cottage. The Premier League club will boost the experience for season ticket holders by introducing digital passes that...
“Operational Efficiency” Drives Motherwell and Ticketmaster Sport Partnership
According to Motherwell Commercial Director Suzanne Reid, Ticketmaster’s advanced digital ticketing solutions have supported the Scottish Premiership club in running a cost-efficient business while continuing to deliver excellent customer service for their supporters....
“An excellent reputation” – Chesterfield FC’s CEO John Croot on selecting Ticketmaster Sport as ticketing partner
Chesterfield FC’s Chief Executive Officer John Croot credits the "useability" as one of the main reasons the club have signed with Ticketmaster as their exclusive ticketing partner from the 2024/2025 season onwards. Chesterfield are celebrating a return to the English...
“Ticketmaster Sport best aligned with our requirements and fans’ expectations” – Burnley FC’s Head of Ticketing Chris Parkinson on signing with Ticketmaster
Burnley FC is partnering up with Ticketmaster to be the club’s exclusive ticketing provider starting from the 2024/2025 season onwards. As Head of Ticketing Chris Parkinson explained, “The partnership is aimed at enhancing the ticketing experience for Burnley FC fans...
“Record results” – Everton’s Chief Commercial Officer Richard Kenyon Reflects on the First Year With Ticketmaster
A year after Everton teamed up with Ticketmaster Sport as its Official Ticketing Innovation Partner, the club has seen "record results," according to Chief Commercial Officer Richard Kenyon. “We've been really pleased with the progress we have made since we took the...
Ticketmaster was “the obvious choice”, Blackpool FC’s Ticket Office and Retail Manager, Sarah Nibloe on renewing another multi-year deal
Blackpool FC’s Sarah Nibloe has been the Ticket Office and Retail Manager for over twenty years. When Blackpool were promoted to the Premier League, Sarah was involved and oversaw the integration of Ticketmaster in 2010. As Sarah explains “up until then it was...
“Seamless delivery of digital ticketing” – Rotherham United FC’s Head of Supporter Services Cameron Harris discusses why the club selected Ticketmaster
As Rotherham United gears up for the 2024/2025 season, they've proudly announced Ticketmaster as their exclusive ticketing partner. Cameron Harris, Head of Supporter Services, highlights how Ticketmaster’s ability to provide a “seamless delivery of digital ticketing”...
VAILO Adelaide 500 and Ticketmaster back on track together
The iconic VAILO Adelaide 500 is revving its engines for a new multi-year partnership with Ticketmaster Australia, to deliver an enhanced fan experience through access to Ticketmaster’s industry leading technology solutions and world class service. Ticketmaster...
“It’s been a great first 12 months” – Ascot’s Head of Sales, Rob Paddon, on their partnership with Ticketmaster
In the fast-paced world of sports, selecting the right ticketing partner is akin to choosing the perfect jockey for a race. Every decision counts, and for Ascot Racecourse, the past 12 months with Ticketmaster have proven to be a winning streak. Rob Paddon, Head of...
It’s lights out, and away we go – Ticketmaster Australia and the AGPC celebrate record breaking attendance for the third year in a row at the FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2024
From the 21st to the 24th of March, die-hard Formula 1® fans gathered at Albert Park Circuit where Ferrari reigned supreme, and crowds witnessed the unexpected win of Carlos Sainz. Both 2022 and 2023 Australian races broke four-day crowd records and...
Las Vegas Raiders and Allegiant Stadium sign multi-year partnership with Ticketmaster
The Las Vegas Raiders, Allegiant Stadium and Ticketmaster are extending their partnership, building on their shared track record of innovating and delivering elevated fan experiences. “Ticketmaster’s philosophy of innovation powers the best possible Allegiant Stadium...
MK Dons embraces digital ticketing in a new partnership with Ticketmaster
"Ticketmaster Sport's focus on providing a smooth customer experience was evident from the get-go", explains MK Dons' Group Finance Director Ryan Gawley as the League Two club partners up with Ticketmaster as its exclusive ticketing provider. Gawley elaborates...
Interview with Bradford City AFC’s Director of Ticketing and Supporter Services Marco Townson as the club partners with Ticketmaster
Bradford City AFC is partnering with Ticketmaster in a multi-year deal to bring a new digitally-focused ticketing system that will benefit the fans. With the new technology The Bantams will see a better customer journey with an improved online experience, as well as...
Celtic FC launches Virtual Venue to bring fans a visually digital experience at Celtic Park
Celtic FC launches Ticketmaster’s Virtual Venue technology in a big step to further enhance their fan experience and help bring supporters from around the world closer to the club. The technology allows anyone to digitally visualise Celtic Park in an immersive 3D...
Ticketmaster Sport included in the Sports Technology Awards Power List
The Annual Sports Technology Awards Power List has included Ticketmaster Sport as part of its Top 100 brands for the year, demonstrating the company’s commitment to leveraging technology to enhance the sports experience. From the award-winning Away Ticketing...
Wigan Athletic and Wigan Warriors join Ticketmaster in a long-term partnership
Wigan Athletic and Wigan Warriors have joined the Ticketmaster Sport family in a long-term partnership that will see Ticketmaster supply the ticketing technology for both clubs at the DW Stadium from 2024 onwards. Thanks to Ticketmaster’s technology, fans will...
Welsh Rugby Union to innovate with Ticketmaster for the long term
Following 15 years of partnership the Welsh Rugby Union (WRU) and Ticketmaster Sport have renewed a multi-year deal that will see the WRU use Ticketmaster’s ticketing technology for years to come. Rhodri Lewis, WRU Commercial and Legal Director comments that the...
Sussex Cricket Renew With Ticketmaster: Interview with Marketing Manager Martyn Collins of Sussex Cricket
Sussex Cricket are renewing with Ticketmaster Sport as their ticketing provider for another multi-year contract. The tools and the support Sussex receive were deemed to be the perfect fit for what Sussex need, and the team at Ticketmaster are excited to continue...
How Ticketmaster drives ticket sales for clients
During the summer, Ticketmaster worked with the Scottish Rugby Union to provide additional promotion for The Famous Grouse Nations Series in the week leading up to the Scotland v France match on 5 August 2023. Objective The primary objective of the campaign was to use...
How the NFL’s Jacksonville Jaguars are conquering the UK: Interview with VP of UK Operations Jacksonville Jaguars Maria Gigante
The NFL’s Jacksonville Jaguars had a storming visit to the UK this October and spent 10 days in London preparing for their historical back-to-back regular season games in the nation's capital. First up was their dominating win at their home away from home,...
Ticketmaster Sport wins Silver at the Sports Business Awards 2023
Ticketmaster Sport’s innovative Away Ticketing technology has been awarded Silver in the 'Sports Technology of the Year' category at this year’s Sports Business Awards. The Sports Business Awards recognise and reward achievement by the teams behind the...
Ticketmaster enters exclusive partnership with padel tournament Hexagon Cup
Ticketmaster and the Hexagon Cup have announced an exclusive partnership to develop digital ticketing solutions and manage ticketing operations for the organisation’s inaugural padel tournament, which will take place in February 2024 in Madrid. Ticketmaster's...
Danish Cycling Federation chooses Ticketmaster for the UCI Track World Championships 2024 and the UCI BMX Racing World Championships 2025
Ticketmaster announces its newest partnership with the Danish Cycling Federation (DCU) as the exclusive supplier of ticketing services for two major International Cycling Union (UCI) events: the Track World Championship 2024 in Ballerup Super Arena and the BMX Racing...
Ticketmaster Sport supercharges insight capabilities with AI tools
The capabilities of Ticketmaster Sport’s analytical tools are set to get a lot more powerful with the addition of custom-built AI models designed to help teams make better, more-informed decisions about how, when and where they sell and market tickets to their...
West Ham’s London Stadium brought to life by Ticketmaster’s Virtual Venue
West Ham supporters can now preview seats in a fully immersive three-dimensional 360-degree life-like view at the London Stadium thanks to Ticketmaster launching Virtual Venue for the club. The Hammers will be able to compare seats from different sections of the...
TM1 Spotlight: Turniergesellschaft’s Race to Success
The Longines Luhmühlen Horse Trials has cemented itself as an integral part of both equestrian history and German culture with over six decades of competitions in Luhmühlen. One of only six CCI5* horse trials globally, the Luhmühlen Horse Trials welcomes thousands of...
Ticketmaster Sport and Hibernian F.C. extend long-term partnership
Scottish Premiership club Hibernian FC have renewed with Ticketmaster as their ticketing supplier for a new long-term deal. Hibs will stay in the Ticketmaster family alongside clubs such as Celtic FC and Heart of Midlothian FC. Hibernian’s Head of Ticketing, Aidan...
Embracing the future of ticketing with Peterborough United
Chris Brewer is Head of Ticketing & Systems at Peterborough United and has had a long association with the club. In his words, “I have been with the football club since October 2000 (nearly 23 years). Personally, I want to help make a difference at the club and...
Ticketmaster Sport shortlisted for two awards at the Sports Business Awards 2023
Ticketmaster Sport’s innovative Away Ticketing technology has been shortlisted as a finalist in two categories at this year’s Sports Business Awards. The Sports Business Awards recognise and reward achievement by the teams behind the scenes that facilitate sporting...
Ticketmaster Sport More Than Doubles Premier League Clients
Ticketmaster Sport has won four new Premier League clients over the course of the 2022/2023 season, making Ticketmaster the #1 ticketing provider of the Premier League. Brentford, Crystal Palace, Everton and Wolves have all selected Ticketmaster to be their...
Wolves move to Ticketmaster
Wolves is the latest addition to the roster of Premier League clubs to have chosen Ticketmaster as their ticketing supplier from the 2023/2024 season onwards. Wolves will be following Brentford and Crystal Palace, as well as long-standing clients such as Arsenal and...
New Payment Technologies Launched
For your customers keen to use their mobile to pay for tickets, Apple Pay, Google Pay and Stored Billing is now fully available for all of Ticketmaster Sport’s clients. How it works With Stored Billing, any fan can store multiple credit cards on any device and...
Ticketmaster Sport’s Lucy Culpin recognised as a 30 under 30 at the Performance Marketing World Awards 2023
Ticketmaster Sport is excited to share that Lucy Culpin, Digital Marketing Manager, has been named as one of the 30 under 30 winners at the Performance Marketing World Awards 2023. The Performance World Marketing Awards aim to identify and celebrate the breakthrough...
Ascot Racecourse joins the Ticketmaster family
After a competitive tender process, Ticketmaster is thrilled to have been selected as the ticketing provider for Ascot’s racedays, starting with Royal Ascot 2024 which will go on sale on Thursday 22 June 2023. Ascot will benefit from an innovative and resilient...
Everton selects Ticketmaster as its Official Ticketing Innovation Partner
We are thrilled to announce that Everton Football Club is the latest Premier League side to choose Ticketmaster as its Official Ticketing Innovation Partner for the 23/24 season onwards. As the club prepares to move to a new stadium, Everton looked for a technology...
Ticketmaster extends partnership with Notts County F.C.
With the 23/24 matches fast approaching, Notts County F.C. and Ticketmaster have announced they will continue their long-running partnership and look forward to welcoming fans back to Meadow Lane for another season. "We’re delighted to announce this multi-year...
Ticketmaster Sport Wins Football Business Awards 2023 for ‘Best Use of Technology in Football’
Ticketmaster Sport won the prestigious Football Business Awards 2023. The company was honoured with the award in the 'Best Use of Technology in Football' category, recognising the significant contribution that its innovative Away Ticketing technology has provided to...
Ticketmaster inducted into The Sports Technology Hall of Fame
Ticketmaster is honoured to have been inducted into the prestigious Sports Technology Hall of Fame for its technological contributions to the sports industry. The announcement was made on May 18, 2023, at the Sports Technology Awards in New York City. Celebrating...
Ticketmaster’s White-Label Solution Expands into Germany
Ticketmaster Sport’s white-label ticketing solution is coming to Germany with the exciting launch of the technology for two German sport clubs: Handball Sport Verein Hamburg and ice hockey club Augsburger Panther. The new system will provide fans with a seamless...
Volleyball World Championship 2022 breaks records
The Volleyball World Championships 2022 held jointly in The Netherlands and Poland featured some of the best volleyball teams from around the world, competing for the prestigious title of world champion. As the exclusive ticketing partner for this event, Ticketmaster...
Crystal Palace select Ticketmaster as its official ticketing provider
Ticketmaster are delighted to announce Crystal Palace F.C. as the latest Premier League club to be its ticketing provider for the 23/24 season onwards. Having seen the technological transformation that Ticketmaster implemented for other Premier League clubs, such as...
Ticketmaster nominated for the Football Business Awards 2023
Ticketmaster Sport has been nominated for the prestigious Football Business Awards 2023 in the category 'Best Use of Technology in Football' for its innovative Away Ticketing technology. The awards recognise and celebrate the achievements of organisations that...
Newcastle Falcons launch Ticketmaster’s 3D Virtual Venue at Kingston Park
We are excited to announce Newcastle Falcons as the latest rugby club to use Ticketmaster's 3D Virtual Venue technology. Virtual Venue is a fully integrated purchase experience, which will offer Newcastle Falcons fans a unique, life-like view from their chosen seats...
Ticketmaster to be Collaborate Programme Partners with Loughborough University for a Third Year
Relevant industry research is vital to future-proof the ticketing experience. With this in mind, Ticketmaster is pleased to announce they will be Collaborate programme partners with the leading sporting university in the UK, Loughborough University, for the third year...
Ticketmaster becomes the official ticketing partner for Varsity Europe
Ticketmaster, the world's leading live entertainment ticketing platform, has announced that we are the official ticketing partner of Varsity Europe, the leading producer of cheerleading sports events in Europe. The collaboration aims to bring a new level of...
Ticketmaster partners with ESSMA for the 2023 conference in Poland
Ticketmaster is proud to announce a commercial partnership with ESSMA, the European Stadium & Safety Management Association, which aims to unite the stadium industry. Ticketmaster will be represented at Legia Warsaw Municipal Stadium of Marshal Jozef Pilsudski on...
Brentford FC chooses Ticketmaster as their new ticketing provider
Ticketmaster is delighted to have partnered with Premier League club Brentford FC, to transform the way fans purchase tickets for Brentford FC matches, offering them a seamless and hassle-free experience. Following a competitive tender process in which Brentford FC...
Ticketmaster partnership with Isle of Man TT Races
Ticketmaster is proud to announce it has signed a partnership with Isle of Man TT Races, an annual motorcycle racing event run on the Isle of Man in May/June of most years since its inaugural race in 1907. There are very few sporting events in the...
Northampton Saints debuts Ticketmaster’s 3D Virtual Venue Technology
Ticketmaster is proud to report Northampton Saints as the latest sports team to utilise its world-leading 3D Virtual Venue technology. 3D Virtual Venue is a fully integrated purchase experience, offering fans a unique, life-like view of seats within the stadium,...
Ticketmaster partners with the UCI Cycling World Championships
Ticketmaster is proud to announce they are the exclusive supplier of ticketing services to the 2023 UCI Cycling World Championships, taking place in Glasgow and across Scotland, 3 to 13 August 2023. Previous years have seen the UCI stage the annual World...
MLB World Tour: London Series comes to Ticketmaster
Ticketmaster has today announced a multi-year partnership with CSM Sport & Entertainment (CSM), the official promoter of the MLB World Tour: London Series. Major League Baseball will return to London next year as the St. Louis Cardinals and Chicago Cubs play...
2022: A record-breaking year for women’s sport
2022 was a record-breaking year in which women’s sports consistently exceeded attendance, performance, and participation records. At the start of the year, Beijing hosted the most gender-balanced Olympic Winter Games to date – where women accounted for a record 45% of...
The ABB FIA Formula E-Prix comes to Cape Town in 2023
Cape Town will be the first sub-Saharan African city to host a round of the ABB FIA Formula E World Championship – an all-electric open-wheel, street circuit race – on Saturday, 25 February 2023. Featuring Table Mountain as a backdrop, coupled with unparalleled views...
Ticketmaster and St Helens R.L.F.C. sign ticketing technology partnership
Ticketmaster Sport is delighted to announce that St Helens Rugby League Football Club has signed an exclusive long-term ticketing technology partnership. Thanks to Ticketmaster, Saints fans will see huge improvements in their ticketing experience as well as a number...
Ticketmaster Sport shortlisted for the SportTech Company Award at the International Sports Awards 2022
Ticketmaster Sport is proud to share they have been shortlisted for the SportTech Company of the Year award at the International Sports Awards 2022, hosted by the International Sports Convention. Ticketmaster Sport’s away ticketing solution has been shortlisted for...
Ticketmaster and Badminton Danmark extend partnership leading up to the 2023 World Championships in Copenhagen
Ticketmaster Danmark is pleased to announce the renewal of their partnership with Badminton Danmark, the national badminton federation in Denmark. Badminton Danmark is the only sports federation in Denmark that works for the development and better conditions for...
Ticketmaster partners with ESL FACEIT Group in esports deal
The Intel® Extreme Masters in Katowice, one of the most prestigious events in the esports industry, will take place on February 10-12, 2023 in the Spodek Arena in Katowice. Ticketmaster has partnered with ESL FACEIT Group to deliver the ticketing...
Ticketmaster and ECDC Memmingen Indians Ice Hockey Team extend long-term partnership
Ticketmaster Germany is pleased to announce the renewal of their partnership with ECDC Memmingen, the official ice hockey club from Memmingen, Germany. ECDC Memmingen, nicknamed the Indians, have great history. They began playing in the Bavarian district League, the...
Ticketmaster Sport and Celtic FC extend long-term partnership
Ticketmaster Sport is pleased to announce the renewal of their partnership with Celtic FC after a competitive review process that decided Ticketmaster Sport's platform offered the best functionality along with world-class leading support. Celtic FC and Ticketmaster...
Ticketmaster Sport appoints Chris Gratton as Managing Director for the UK
Ticketmaster Sport is delighted to announce that Chris Gratton has been recently promoted to Managing Director UK. Chris has worked tirelessly over the last two and a half years to move the business forward in terms of technological capabilities, building a talented...
Ticketmaster becomes the official ticketing partner of HSBC Cape Town Sevens World Series
Ticketmaster is proud to announce its new role as official ticketing partner of the HSBC World Series tournament, one of South Africa’s biggest sporting event of the year, that will be hosted in Cape Town from December 9-11, 2022. The tournament will consist of 16...
TM1 Support Community is now live
We're very excited to announce that our new product, TM1 Support Community for Ticketmaster Sport, is now live and available via TM1 using your login details as normal. TM1 Support Community is designed to be your exhaustive resource within the...
Ticketmaster Sport Chairman, Adam Newsam, announced as judge at the Sports Technology Awards 2023
We're excited to share that Ticketmaster Sport's Adam Newsam will be a judge at the Sports Technology Awards 2023. Founded in 2014, the Sports Technology Awards celebrate tech-led innovation in sports, globally, and evolve each year to reflect the important factors...
Ticketmaster partner with Leaders Week 2022
Ticketmaster is proud to announce a partner sponsorship of the world-famous Leaders Week London 2022, hosted at Twickenham Stadium, London, from 26th to 29th September. Over the four day conference, 3,000 of the most senior executives in global sport...
Ticketmaster Sport and Hull KR renew long-term partnership
Ticketmaster Sport and Hull KR have agreed to renew their long-term partnership in a multi-year deal that sees the two companies working more closely together than ever before. Buoyed by the investment in technology, marketing and account management that Ticketmaster...
Ticketmaster’s 3D Virtual Venue Technology launches for Scottish Rugby Union
Ticketmaster is delighted to announce that Scottish Rugby is the first governing body to launch Ticketmaster's 3D Virtual Venue technology at BT Murrayfield. Virtual Venue is a fully integrated purchase experience, offering fans a unique, life-like view of seats...
Premiership Rugby goes on sale for 2022-23
A huge congratulations to Premiership Rugby for organising the first ever simultaneous on-sale for all Gallagher Premiership Rugby clubs. This was a massive evolution in planning and streamlining of all the clubs working together as one league. Premiership Rugby has...
Ticketmaster and Leyton Orient sign long-term ticketing technology partnership
Ticketmaster Sport is delighted to announce that Leyton Orient F.C. has signed an exclusive long-term ticketing technology partnership. Thanks to Ticketmaster, fans of Leyton Orient F.C. will see huge improvements in their ticketing experience as well as a number of...
Bath Rugby launch Ticketmaster’s 3D Virtual Venue Technology
Ticketmaster are delighted to announce Bath Rugby as the latest Premiership Rugby Union club to launch Ticketmaster’s 3D Virtual Venue technology. Virtual Venue is a fully integrated purchase experience, offering fans a unique, life-like view of seats within the...
Ticketmaster’s 3D Virtual Venue Technology launches for Arsenal FC at the Emirates
Ticketmaster are delighted to announce Arsenal FC as the latest Premier League club to launch Ticketmaster’s 3D Virtual Venue technology at the Emirates Stadium for the seating bowl. Virtual Venue is a fully integrated purchase experience, offering fans a unique,...
Ticketmaster and Harrogate Town FC sign agreement
We are delighted to announce that Ticketmaster Sport has signed a new long-term ticketing partnering arrangement with Harrogate Town FC with immediate effect. This announcement is part of £3.5m being invested into the club off the pitch this calendar year, in response...
Jacksonville Jaguars and Ticketmaster announce exclusive partnership for Wembley games from 2022 onwards
The secret is finally out: the Jacksonville Jaguars will be playing against the Denver Broncos in an epic showdown at Wembley Stadium on Sunday 30th October at 13:30. The Jaguars are back at Wembley Stadium after a three-year absence, playing there for the first...
Ticketmaster and Newport County AFC sign agreement
Ticketmaster Sport and Newport County AFC are delighted to announce a new ticketing partnering arrangement delivering sports ticketing technology solutions for the next 5 seasons. Season ticket holders will be the first to experience a transformed ticketing...
Harlquins become first Premiership Rugby club to launch Ticketmaster’s 3D Virtual Venue technology in the UK
Harlequins is the first rugby club in the country to launch with Ticketmaster’s fully integrated purchase experience, 3D Virtual Venue, that will give supporters a unique life-like view of their seats when purchasing a ticket to attend matches at The Stoop. In a first...
Ticketmaster Sport to bring latest ticketing innovations to Saracens
Ticketmaster Sport is delighted to announce that it has been appointed the Club’s new ticketing partner, delivering sports ticketing technology solutions and a range of complementary services including marketing support as part of Premiership Rugby’s league-wide deal...
Ticketmaster and the Victoria Racing Club (VRC) announce ticketing partnership
Ticketmaster Australia has announced a partnership with the Victoria Racing Club (VRC). The deal sees Ticketmaster become the club’s exclusive ticketing service partner for all race day events held at Flemington Racecourse, including the iconic Melbourne Cup Carnival....
Wasps Agree Long-Term Partnership With Ticketmaster Sport
Ticketmaster Sport will provide ticketing technology solutions to the Club, starting with the launch of Season Memberships for the 2022/23 campaign. The agreement will also cover music and entertainment events held at Coventry Building Society Arena, meaning an...
Rugby League World Cup Marks 200 Days to Go to Tournament
It’s officially 200 days until the biggest and best Rugby League World Cup arrives in England and makes a huge impact all across the nation, welcoming the world’s best teams and galvanising civic pride in England’s towns and cities. On Saturday 15 October, the action...
How Ticketmaster is delivering incremental sales for T20 cricket
For two decades the Vitality Blast has become famed for fierce local rivalries, the forging of heroes, and the celebratory atmosphere fans know and love.Marking its 20th season, Ticketmaster has once again launched a dedicated marketing campaign to promote domestic...
Ticketmaster Sport extends long-term partnership with Qatar Football Association
Ticketmaster Sport and the Qatar Football Association (QFA) today announce a multi-year extension of their existing long term partnership. Ticketmaster Sport’s industry-leading sports ticketing technology will be utilised by QFA to elevate every aspect of the fan...
Celebrating International Women’s Day 2022
Celebrating International Women’s Day 2022.
OFI FC extends partnership with Ticketmaster
OFI FC and Ticketmaster are delighted to announce an extension of their existing long term partnership. Greek club OFI FC, based in Crete, have had the most continuous appearances in the Greek first division, winning the Greek Cup in 1986–87 and the Balkans Cup in...
Buccaneers, Cardinals, Jaguars, Packers and Saints to play International Games in 2022
The National Football League announced today that the Arizona Cardinals, Green Bay Packers, Jacksonville Jaguars, New Orleans Saints and Tampa Bay Buccaneers will play international games during the 2022 season. The Buccaneers, two-time Super Bowl champions, will play...
Ticketmaster Sport to Bring Latest Ticketing Technology Innovations to Northampton Saints
Ticketmaster Sport is delighted to announce that from the beginning of the 2022/23 season, it will become the Club’s new ticketing services provider delivering sports ticketing technology solutions to the men in Black, Green and Gold with a new long-term relationship...
Tottenham Hotspur to launch Ticketmaster’s 3D Virtual Venue technology in the UK
Tottenham Hotspur will be first in the UK to launch with Ticketmaster’s fully integrated purchase experience, 3D Virtual Venue, that will give fans a unique life-like view of their seats when purchasing a ticket. In a first for the UK sporting industry, Spurs fans...
England Rugby and Ticketmaster Sport Extend Long Term Partnership to Leverage Best-in-Class Tech Solutions for Rugby Fans
England Rugby and Ticketmaster Sport today announced a long-term extension of their existing 16-year relationship. Ticketmaster Sport will continue to provide the England Rugby with industry-leading digital technology solutions including a recently redesigned fan...
Premiership Rugby to partner league-wide with Ticketmaster Sport
Premiership Rugby and Ticketmaster Sport can today announce a ground-breaking new long-term partnership. This innovative partnership, the first of its kind in the UK, will see Ticketmaster Sport become the Official Ticketing Partner for Premiership Rugby to deliver...
Rugby League World Cup 2021 is back – full schedule now revealed!
In exactly one year’s time, the biggest and best Rugby League World Cup in history will reach its thrilling climax in a showpiece weekend in Manchester featuring the wheelchair final followed by the double-header men’s and women’s final at Old Trafford. Rugby League...
Increase Club Revenue with Flexible Payment Options
Offering fans flexible ways to pay not only gives fans a frictionless purchase experience but it’s one of the primary ways to help increase club revenue. Through Ticketmaster’s partnership with Klarna Pay Later, your club’s fans can choose to delay payment by up to 30...
Notts County Make History by Breaking National League Attendance Record
Notts County have sensationally broken the National League attendance record when they welcomed 12,843 fans to Meadow Lane on Saturday 13 November in a 2-0 match v Solihull Moors. Expressing gratitude, Chief Executive, Jason Turner commented, "Our main objective was...
Ticketmaster Sport and Scottish Rugby extend long term partnership
Ticketmaster Sport is pleased to announce the renewal of their partnership with Scottish Rugby for a further 5 years.Scottish Rugby and Ticketmaster Sport have a long-standing and successful partnership during which, Ticketmaster has provided industry-leading...
Ticketmaster Sport extends long-term partnership with NFL for the London Games
Ticketmaster Sport and the National Football League (NFL) today announced a multi-year extension of their partnership for the NFL London Games. Ticketmaster Sport’s industry-leading sports ticketing technology will be utilised by the NFL to elevate all aspects of the...
The Drive to Reach a New Generation of Rugby Fans – Q&A with London Irish Marketing and Communications Director Ian Taylor
West London-based Premiership rugby club London Irish has experienced significant change after a recent move to their new home at Brentford Community Stadium off the back of a challenging 18 months in the industry. Their recent introduction of a pioneering season...
Ticketmaster Sport appoints Ivan Worsell in Key Consultancy Role
Ticketmaster Sport is pleased to announce Ivan Worsell has joined the Ticketmaster Sport team in a key consultancy role. In line with further expansion of the business, in this new position Ivan will work alongside Chris Gratton, Chief Operating Officer, Ticketmaster...
Ticketmaster signs the European Championships Munich 2022
Ticketmaster Germany has been selected to ticket the European Championships 2022 in Munich, one of the biggest European sporting events set to take place next year. As the ticketing partner, Ticketmaster will provide a full scope of services from discovery and...
London Irish Announce Partnership with Ticketmaster Sport
As the countdown to the 2021/22 season continues, London Irish is delighted to announce a new ticketing services partnership with Ticketmaster Sport. The partnership will see Ticketmaster – the global market leader in live event ticketing – provide sports ticketing...
Ticketmaster Sport Renews Partnership with Swindon Town FC
Ticketmaster Sport is pleased to announce a renewal of its ticketing partnership with Swindon Town FC for a further 5 years. As Swindon Town enters a new era after announcing new ownership under Clem Morfuni earlier this year, the Club decided to extend its...
Rugby League World Cup 2021 – New Dates Confirmed for 2022
Rugby League World Cup 2021 (RLWC2021) have confirmed the dates for the tournament will now take place between Saturday 15 October – Saturday 19 November 2022. RLWC2021 have also announced that the opening match and the men’s / women’s double header finals will be...
Panathinaikos FC announce Ticketmaster as club’s official ticketing partner
Ticketmaster is proud to announce an official ticketing partnership with Athens-based, top-flight club Panathinaikos FC. In conjunction with the new partnership, Ticketmaster will provide the Club with a range of innovative digital products, providing PAO fans with...
Transforming the Fan Experience – Q&A with Ticketmaster’s Senior Vice President of Design – Christine Lanoy
Fans are the beating heart of our industry, so giving them the very best experience, from first click to entering the stadium is vital to ensuring fan loyalty and helping to drive revenues for our partners. Ticketmaster continually invests in the fan experience by...
Ticketmaster Sport launches a transformed fan ticketing experience
In a major move, Ticketmaster Sport has completely transformed the fan ticketing experience for sports clients and their fans with the launch of a newly redesigned fan ticketing site. Combining both UX and UI research, design,...
Ticketmaster announced as Official Ticketing Partner to Italy’s National Basketball League
Ticketmaster Italy is pleased to announce an official ticketing partnership with Lega Nazionale Pallacanestro, the National Basketball League of Italy. Commenting on the announcement, Daniele Bei, Managing Director Ticketmaster Italy says, "This new partnership with...
Birmingham 2022 Commonwealth Games – Event Schedule published
The full event schedule for Birmingham 2022 has been released, allowing sports fans to see the detail of exactly which events will be held in each of the 286 sessions that will feature at next summer’s Games. Women’s cricket T20, basketball 3×3, wheelchair basketball...
NFL London Games are back for 2021
NFL have today announced that the London Games are to return for 2021 and will take place in October at Tottenham Hotspur Stadium. With the cancellation of the International games in 2020 as a result of the Covid-19 pandemic, this will be welcome news for sports fans....
Ticketmaster Sport win at the Sports Technology Awards 2021
On Thursday 7 May in a live virtual ceremony, sports brands came together to recognise and celebrate technology innovation in the sports industry. Amongst sporting royalty including Sir Ben Ainslie, Katie Omerod, Baroness Tanni Grey-Thompson, Alistair Brownlee and a...
Livingston FC extend ticket partnership with Ticketmaster Sport
Livingston FC is pleased to announce that the club has extended its ticketing partnership with sports technology solution provider Ticketmaster Sport for a further 3 years. Since initially launching the partnership with Ticketmaster Sport in September 2018, the...
Bristol Rovers FC appoints Ticketmaster Sport as new ticketing solutions provider
Bristol Rovers FC have announced a partnership with leading sports ticketing technology provider Ticketmaster Sport. In a move designed to strengthen the club’s technology offering and to provide fans with the best fan experience possible, Bristol Rovers FC have...
Harlequins Announce Partnership with Ticketmaster Sport
Ticketmaster Sport is delighted to announce a ticketing services partnership with Harlequins for the 21/22 season onwards. Harlequins have chosen Ticketmaster as their preferred partner to provide sports ticketing technology solutions on a long-term deal with the...
Rugby League World Cup 2021 Now on Sale
21 nations, 32 teams, 18 host towns and cities, fans and communities come together in the ultimate showdown in Rugby League sport. For the first time in its history, the men's women's and wheelchair tournaments take place together in what will surely be the greatest...
Digital Ticketing – The Safe and Secure Solution
Delivering a safe and secure way for fans to attend live sport has never been more important than it is today. At Ticketmaster, we offer a digital tickets solution as standard and have been able to provide this to our clients for several years. What’s more, we can...
Ticketmaster Appointed Exclusive Ticketing Partner to European League of Football
The European League of Football will kick off its inaugural season in June 2021 with eight franchises from three nations all competing to bring football to the professional stage in Europe. This new partnership with Ticketmaster is an important step in the development...
Ticketmaster Sport shortlisted in the 2021 Sports Technology Awards
Ticketmaster Sport is pleased to announce we have been shortlisted for the Sports Technology Awards categories of 'Best Operations, Commerce and Event Management Technology' for the tools we developed to help our clients manage the response to Covid 19 and in the...
TICKETMASTER SPORT TO SUPPORT LEICESTERSHIRE CCC PREPARE FOR THE RETURN OF SPECTATORS
Leicestershire County Cricket Club is delighted to announce a unique collaboration with Ticketmaster Sport to provide additional sports ticketing technology and services, to help the club prepare for the return of spectators during the 2021 season. The Running Foxes...
Tottenham Hotspur and Ticketmaster Sport launch new partnership to drive ticketing technology innovation
Tottenham Hotspur is pleased to announce the renewal of an exclusive long-term partnership with Ticketmaster Sport, the global leader in advanced ticketing technologies, who become the Club’s Official Ticketing Innovation Supplier. In a first of its kind, the Club and...
VIRTUAL TICKETS INITIATIVE TRIUMPH FOR ICTFC MATCH V HEARTS
The stands may be empty and the stadiums quiet, but one thing that you can guarantee is that football can always deliver support from within when it’s needed the most. Inverness Caledonian Thistle report that their virtual ticketing initiative has been a unanimous...
Bringing England Fans Back in Style
This week we wanted to highlight The RFU who made the most of a position in Tier 2, and great timing to bring fans back to Twickenham Stadium with England playing France in the Final of the Autumn Nations Cup. For the lucky 2000 allowed in, it was a...
We are back!
Following our announcement earlier this week regarding our involvement with the Sport Technology and Innovation Group, we're also really pleased to see a lot of our advice and guidance to be delivered in practice as fans returned this week. The work wont stop and we...
Ticketing partners come together to support the return of fans to live sport
Three of the biggest online ticketing companies in the UK have come together to develop a set of guidelines to support the return of fans to live sporting events. Ticketmaster Sport, SecuTix and SeatGeek Sport have worked in partnership to identify a framework of...
Return to live – Recap
We wanted to take the time to look back on the past six months of our return to live series communications and recap on what we've been doing at Ticketmaster Sport to make the return of fans to stadiums as simple as possible for our clients. Whilst that date to bring...
Swansea FC go completely digital with Ticketmaster Sport
We're delighted to announce a seven-year extension to our partnership with Swansea FC. Our partnership is set to revolutionise the ticketing experience for the Jack Army, with plans in place to convert to a completely digital ticketing system from the start of the...
Return to live – Rugby League World Cup Public Ballot launches!
We've been tracking the success of the Rugby League World Cup in our #returntolive series of communications and today was another milestone for the tournament. The public ballot for ticket applications launched today! Fans are now able to apply for tickets for each of...
Empowering Client Success with Ticketmaster Support Community
Successful events start with seamless execution behind the scenes. The Ticketmaster Support Community provides clients with the support and resources needed to streamline operations, overcome challenges, and deliver exceptional fan experiences. What is the Support...
“The start of an incredible chapter” – Everton launches Virtual Venue ahead of stadium move
Ahead of Everton’s move to the 52,888-capacity Everton Stadium, the club is elevating the fan experience with Ticketmaster’s Virtual Venue; a state-of-the-art 3D view that offers an immersive preview of every seat. This innovative tool gives fans an unparalleled...