Ticketmaster are delighted to announce Bath Rugby as the latest Premiership Rugby Union club to launch Ticketmaster’s 3D Virtual Venue technology.

Virtual Venue is a fully integrated purchase experience, offering fans a unique, life-like view of seats within the stadium, when purchasing tickets on any device.

Uniquely, the innovative technology will allow Bath Rugby fans to digitally preview 360 views and sight-lines, with real-time availability of tickets and the chance to compare which sections they prefer to be in before deciding on the seats they want to purchase. Hospitality and premium areas can be added, if requested.

Becky Pocock, Head of Ticketing and Hospitality, explained: “The new Virtual Venue technology gives a fantastic 360° look and feel of The Rec, providing the position and view from your seat and of your surroundings when making your ticket selection. The implementation of Virtual Venue has been an important and passionate project for our Supporter Services team. With 10 out of our 12 Gallagher Premiership home fixtures being sold out last season, providing this new feature will add to the overall supporter experience.” 

Chris Gratton, Chief Operating Officer, Ticketmaster Sport adds, “We’re very excited to be bringing our 3D Virtual Venue technology to Bath Rugby and allowing a showcase of one of the most unique settings in UK Sport. This is an iconic stadium with an iconic city backdrop and Virtual Venue really brings to life how this technology can be used to showcase not just a venue and seats but also the unique settings for fans both locally and further afield to enrich their purchase experience.”