We are excited to announce Newcastle Falcons as the latest rugby club to use Ticketmaster’s 3D Virtual Venue technology.

Virtual Venue is a fully integrated purchase experience, which will offer Newcastle Falcons fans a unique, life-like view from their chosen seats in Kingston Park. Customers will be able to digitally preview 360 views and sight-lines, with real-time availability of tickets and the chance to compare seats from multiple sections of the stadium before deciding on the seats they want to purchase.

“We are delighted to have launched 3D Virtual Venue at Kingston Park. The new technology will deliver an innovative and fully-immersive experience for Falcons fans, enriching the ticket purchasing experience and giving fans greater autonomy over the seats they choose.”

Chris Gratton, Managing Director of Ticketmaster Sport UK

“It’s been great working with Ticketmaster on the launch of our 3D Virtual Venue platform. It has enabled us to create a more immersive buying experience and really give our customers a good idea of what it’s like to be at the stadium and where they’re purchasing their tickets. We’re really excited to launch and to see how we can build on this going forward.”

Owen Robson, Ticket Office Manager at Newcastle Rugby

Newcastle Falcons spoke to In Touch Rugby about embracing digital transformation and using 3D Virtual Venue. Read the full interview here.