Ticketmaster, the world’s leading live entertainment ticketing platform, has announced that we are the official ticketing partner of Varsity Europe, the leading producer of cheerleading sports events in Europe. The collaboration aims to bring a new level of convenience and accessibility to fans and student-athletes alike.

Varsity Europe, is the largest cheerleading organisation on the continent and offers a variety of programmes to cheerleaders to allow them to follow their passion and help them to succeed. Founded as “ELITE Partnerstunt” by today’s CEOs, Diana and Dr. Jan Becker, Varsity Europe established itself as an industry leader in European cheerleading and became part of Varsity Spirit in 2012.The partnership with Ticketmaster will provide a seamless ticket-purchasing experience for fans and a more efficient ticket management system for Varsity Europe.

“As the global market leader in cheerleading sport events, the focus for us is on the experience of the event for each individual athlete, but also for the spectators and families. Ticketmaster is the reliable partner for us to enable easy and secure access to our events. Both individual bookings and the support of large groups of fans are made possible in a simple and clear manner.”

Dr Jan Becker, CEO 

Ticketmaster will look to supply top-of-the-market ticketing solutions with innovative features to facilitate entry to Varsity Europe championship events and enhance the cheerleading fans’ experience with: 

  • Integrated Resale Platform
  • Fan-to-Fan transfer of digital tickets
  • Special service for groups

This will enable Varsity Europe to better reach and engage with its fans, and provide a more personalized experience for each event.

“We are excited to partner up with Varsity Europe! We are happy to extend their reach by utilizing Ticketmaster marketing for their events, helping to further establish the exciting sport of Cheerleading in Germany and Europe.”

Stefan Vater, Associate Director of Sports 

Our partnership with Varsity Europe will allow them to take their events to the next level, offering a better overall experience for everyone involved. With Ticketmaster’s industry-leading security measures, fans can rest assured that their tickets and personal information are protected. This partnership will also allow Varsity Europe to improve the ticket distribution process and reduce security risks.

The new partnership between Ticketmaster and Varsity Europe marks a new chapter in university-level sports events and is set to elevate the fan experience to new heights. Fans can expect a more convenient and accessible way to purchase tickets to their favourite Varsity Europe events in the near future.

Ticketmaster and Varsity Europe are excited to bring this partnership to life and are looking forward to bringing fans closer to the action. Stay tuned for further updates on this exciting collaboration.

“We are thrilled about this new partnership with Varsity Europe. As Europe’s largest cheerleading organisation, they have that sense of community and passion – values that resonate with us at Ticketmaster. Our goal is to provide reliable and efficient ticketing systems to the several events that will be held to ensure that the whole community, from the organisers, to the athletes, coaches, family, close ones and fans gather around the sport that they love.’’ 

Chris Gratton, Managing Director at Ticketmaster Sport