It’s been a memorable year for KalPa Hockey. One of Finland’s oldest hockey clubs, KalPa celebrated its first ever league championship. With on-ice success came the need to manage demand through the regular season and play-offs.
Partnering with Ticketmaster Sport, the Finnish club enhanced its ticketing capabilities to meet growing demand and better serve an enthusiastic fanbase.
An elite ticketing system for KalPa
Using XR, Ticketmaster Sport’s white-label solution employed by top tier including those in the English Premier League, KalPa saw significant improvements in-fan experience, ticket sales, and operational efficiency. “The sports platform has worked well for the first season, and customers have found it easy to find our ticket shop after the initial sign-up,” said Toni Saksman, the club’s Managing Director.
The platform’s intuitive design helped both local and international fans to secure tickets quickly even during the intense demands. “During the Playoffs, we were able to measure the capacity of the system as events sold out within minutes. The system handled this challenge well, and tickets were sold out in just over five minutes at best.”
Driving Results, on and off the ice
KalPa’s leap forward wasn’t just about what happened on the ice. The new system drove strong results behind the scenes too, with a significant rise in both single-game and season ticket sales. Overall attendance grew by more than 11%, powered by better tech and a smoother fan journey.
One standout feature for KalPa was the shift to online season ticket sales. “In XR, buying season tickets online has worked well, and already during the first season, a large number of customers bought their season ticket directly from the XR system without us having to do any separate sales activities on our end,” Saksman noted.
From implementation to execution, the collaboration between KalPa Hockey and Ticketmaster Sport proved successful. “The cooperation with Ticketmaster has been great, and we have had excellent support throughout the implementation of the project,” said Saksman.
Petri Lehtoranta, Senior Sales Director at Ticketmaster Finland, said: “KalPa’s historic season was matched by an incredible surge in fan engagement, and we’re there support them every step of the way. From seamless season ticket sales to managing record demand during the Playoffs, our platform was built for moments like this.”
To see how your team can benefit from the same technology as the Finnish champions, get in touch.
