Ticketmaster Sport’s innovative Away Ticketing technology has been shortlisted as a finalist in two categories at this year’s Sports Business Awards.

The Sports Business Awards recognise and reward achievement by the teams behind the scenes that facilitate sporting excellence and endeavours. Away Ticketing has been shortlisted in the Sports Innovation Award and Sports Technology of the Year categories.

“We’re delighted to have been shortlisted in two categories at this year’s Sports Business Awards. The awards champion resilience, adaptability and resourcefulness, and Away Ticketing is a prime example of Ticketmaster’s continuous investment into innovative, fan-friendly technology to solve challenges regularly experienced by clubs up and down the country.”

Chris Gratton, Managing Director, Ticketmaster Sport UK

“This has to be the way forward for selling away tickets. There was no need to print thousands of tickets in advance, we had no duplicate tickets at all to deal with and absolutely no collections.”

Chris Brewer, Head of Media and Ticketing, Peterborough FC

Fulfilling away tickets has traditionally been a challenge in ticket offices across the UK. Ticketmaster’s technology allows fans to purchase away tickets directly through their team’s website, eliminating the need for separate ticketing systems for different clubs. This technology not only makes it easier for fans to purchase tickets but also for clubs to manage their own ticket allocation more efficiently.

This is the second time this year Ticketmaster Sport’s Away Ticketing technology has been nominated for an award. The technology previously won the ‘Best Use of Technology in Football‘ Award at the Football Business Awards 2023.

The results of the Sports Business Awards will be announced on 10th November 2023.

To find out more about Away Ticketing click here.