Ticketmaster announces its newest partnership with the Danish Cycling Federation (DCU) as the exclusive supplier of ticketing services for two major International Cycling Union (UCI) events: the Track World Championship 2024 in Ballerup Super Arena and the BMX Racing World Championships 2025 in Copenhagen.
Working alongside DCU, Ticketmaster has created tailored event pages, launching international and domestic marketing campaigns to drive ticket sales and deliver seamless fan experience.
“Ticketmaster is the leading ticketing provider when it comes to both domestic and international marketing. It has been crucial for us to reach a large international audience, as the Track Cycling World Championships aims to attract tourists from all around the world. With the assistance of Ticketmaster, ticket sales have started beyond all expectations. We have also been pleasantly surprised by the minimal number of inquiries from customers during the buying process. This is a promising sign, and we are optimistic that we can announce a sold-out status for the Track Cycling World Championships in 2024.”Andreas Juul Ingvartsen, Project & Event Coordinator, Danish Cycling Federation
“Our teams have put their best efforts into this partnership with the DCU to provide best-in-the-market ticketing services for UCI’s Track World Championships 2024 and BMX Racing World Championship 2025. In recent years, cycling has been gathering huge attention in the country, and these two championships will surely be seen as milestones in Denmark’s sports calendar over the next couple of years. Following the successful delivery of the Badminton World Championships 2023 in Copenhagen, our teams can be proud to be involved in the country’s biggest sporting events.”Andreas Nord Christensen, Client Development & Key Account, Ticketmaster Denmark.
To find out more on how Ticketmaster can support your events get in touch here.