The European League of Football will kick off its inaugural season in June 2021 with eight franchises from three nations all competing to bring football to the professional stage in Europe. This new partnership with Ticketmaster is an important step in the development of the League and as the official ticketing partner, Ticketmaster will bring a wealth of experience from the long-standing partnerships with the NFL and the NFL UK London Games.
CEO of the European League of Football, media manager Zeljko Karajica, managing partner of SEH Sports & Entertainment Holding comments, “We are extremely pleased to appoint Ticketmaster, one of the world’s leading companies in this field, as our official ticketing partner. Our common goal is to deliver a bespoke platform that is digitally responsive and targeted to the needs of fans.”
Timo Skrzypski, Senior Director Sports Business Development – Europe, said of the collaboration, “We at Ticketmaster are particularly excited about the new partnership with the European League of Football. With our experience as a long-standing partner of the NFL and the NFL Games in London, we want to contribute as an exclusive ticketing partner to the new league to help grow the sport in the future. We are confident that through the close collaboration of the European Ticketmaster markets, together we can continue the success story of football in Europe.”
Sebastian Kahlich, Director Sales & Marketing at Ticketmaster GmbH, added: “This new strong partnership with the European League of Football shows how Ticketmaster can leverage its international position from Germany and how we can, on the one hand, strengthen marketing synergies internationally and, on the other hand, harness the power of our numerous digital product features such as upsell opportunities or ticket transfer.”
The European League of Football will feature eight franchises in 2021, six teams from Germany as well as Poland and Spain. The Stuttgart Scorpions, the Ingolstadt Praetorians, the German Knights 1367 Lower Saxony, the Barcelona Gladiators, the Panthers Wroclaw, the Hamburg Sea Devils and Frankfurt Galaxy will all compete in the League.
It’s expected that, going forwards, the league will grow to 24 teams from several European countries. The game is played according to NFL rules and the European League of Football offers the increasing numbers of NFL fans a great opportunity to enjoy the sport during the NFL-free period from June to September.