News
Ticketing partners come together to support the return of fans to live sport
Three of the biggest online ticketing companies in the UK have come together to develop a set of guidelines to support the return of fans to live sporting events. Ticketmaster Sport, SecuTix and SeatGeek Sport have worked in partnership to identify a framework of...
Return to live – Recap
We wanted to take the time to look back on the past six months of our return to live series communications and recap on what we've been doing at Ticketmaster Sport to make the return of fans to stadiums as simple as possible for our clients. Whilst that date to bring...
Swansea FC go completely digital with Ticketmaster Sport
We're delighted to announce a seven-year extension to our partnership with Swansea FC. Our partnership is set to revolutionise the ticketing experience for the Jack Army, with plans in place to convert to a completely digital ticketing system from the start of the...
Return to live – Rugby League World Cup Public Ballot launches!
We've been tracking the success of the Rugby League World Cup in our #returntolive series of communications and today was another milestone for the tournament. The public ballot for ticket applications launched today! Fans are now able to apply for tickets for each of...
Return to live – The Celtic faithful are desperate to return
Following a comprehensive survey to their fans across all age groups, Ticketmaster Sport client Celtic FC have revealed the fan anticipation for returning to stadiums and the results are pretty conclusive. 99.5% want to return to Celtic Park It's fantastic to see that...
Return to live – Accessible seating goes online!
We're excited to announce that we can now offer clients and fans the chance to process all accessibility requirements online. We have been committed to improving our solutions and making them more user friendly for every person in attendance and we're pleased to...
Hacking the Experience
Ticketmaster Sport X Loughborough University in London This week we were delighted to take part in an initiative with Loughborough University in London where groups of students were invited to ‘hack the experience’ as part of a single day hackathon. The brief,...
A reflection on what was meant to be a major day for sport in the UK… October 1st
Today, October 1st 2020, was meant to be a momentous day in the sporting world when we saw some light at the end of what has now been 6 month tunnel. It almost feels strange saying that given it would have meant 20-30% capacity in stadiums, but looking back on the...
Return to Live – Rugby League World Cup Shows Strong Ticket Sales
Ticket demand for the Rugby League World Cup got off to a flying start this week, when the tournament launched their priority access sale. The team at RLWC2021 have confirmed that all 61 matches at next years tournament have had applications which includes each...
Return to live – Kansas City Chiefs welcome back 16,000 fans to the Arrowhead Stadium
This week, we wanted to take a look at some significant return to live activity happening in the US with the first round of the NFL. The Kansas City Chiefs hosted the Houston Texans and welcomed nearly 16,000 football fans to gather for the first time since February...
Return to live – Strong results from British & Irish Lions Tour 2021 ballot launch
Updated 15th September 2020 As we look forward to 2021 one of the big tours that is marked in everyone’s calendar is the British & Irish Lions tour which will be taking place in South Africa. The concept, born in 1888 and led by then captain Robert Seddon, saw a...
Return to live – The easy way to sell your socially distanced seats
Today we're pleased to announce our new social distancing solutions to help our clients sell their stadiums much more efficiently. As we see more stadiums welcome fans, we’ve pivoted our development roadmap to help clients navigate the ongoing challenges of selling...