Fans expect more than just a ticket – they expect a seamless, mobile-first experience. From buying a ticket to entering the venue, ordering concessions, and participating in loyalty programs, digital ticketing is no longer just a convenience – it’s a necessity. For venues and organisers, a well-planned mobile strategy is key to unlocking new revenue streams, increasing fan engagement, and boosting retention.
Creating a Connected Digital Ecosystem for Live Events
Through Ticketmaster’s Nexus programme venues and teams gain access to innovative mobile-first solutions that extend far beyond the ticket. Nexus partners help clients build connected ecosystems that integrate digital ticketing, in-seat ordering, loyalty engagement, and real-time updates – turning every fan interaction into an opportunity to drive value.
In 2024, mobile ticketing adoption grew by 50%
This growth was led by collegiate athletics and emerging sports leagues. More organisations are investing in self-integrated mobile platforms that personalise the fan journey while delivering frictionless experiences fans expect.
Delivering Real Benefits to Fans
The shift to mobile-first and insight-led experiences isn’t just improving backend operations – it’s directly enhancing the fan experience.
- Faster, Smarter Entry: Mobile and biometric ticketing reduce lines and streamline gate access.
- Seamless On-Site Spending: In-seat ordering and contactless payments make purchases faster and easier.
- Personalised Journeys: Fans receive relevant push notifications, offers, and content based on preferences.
- Loyalty That Connects: Integrated reward programs deliver real value tied to attendance, engagement, and purchases.
These innovations are eliminating friction and adding personalisation – making every event feel more tailored, more rewarding, and more memorable to each fan.
Mobile-Driven Results That Impact Your Bottom Line
Mobile-first strategies do more than improve convenience; they generate real business results:
- 2.2x Higher Gross Transaction Value (GTV): Fans who favourite events in mobile apps spend significantly more.
- Higher Per-Cap Spending: Integrated mobile ordering and contactless payments increase food, drink, and merchandise sales.
- Deeper Fan Engagement: Real-time updates, personalised push notifications, and loyalty programs keep fans connected long after the event ends.
The Future of Ticketing is Mobile
The demand for mobile-first ticketing at live events is only accelerating. Fans don’t just want mobile—they expect it. Without a cohesive mobile ecosystem, venues risk falling behind.
With the Ticketmaster Nexus Programme you can access best-in-class digital solutions that help you create seamless, data-driven experiences and maximise every moment to give once in a lifetime experiences to your fans.
