Ticketmaster Sport has extended its long-term partnership with Hull KR, reaffirming our commitment to supporting one of Rugby League’s most forward-thinking clubs.
Through this partnership, Ticketmaster has delivered a seamless, fully digital ticketing experience that helped drive 19 consecutive home sellouts during the 2024/25 Super League seasons. The focus on smooth and digitalised access to the stadium has contributed to Hull KR’s highest average attendance in the Super League era.
Elevating Fan Experience with Digital
Our digital-first approach, including contactless entry and the Ticket Exchange platform, has modernised the fan journey and increased access to tickets among a strong fanbase. The success of this partnership also supports Hull KR’s growing international profile, following last year’s fixture in Amsterdam and ahead of their high-profile clash with Leeds Rhinos in Las Vegas on February 26, 2026.
Paul Lakin, Chief Executive of Hull KR, said: The technology and product innovation underpinning our longstanding partnership with Ticketmaster Sport has undoubtedly helped us grow our match attendances and season membership to all time highs. Additionally, as we see with high demand events like the Hull Derby or Cup Finals where we are processing thousands of tickets per minute, Ticketmaster Sport not only allows us to help manage that demand by creating priority windows to reward fan loyalty, but ensure a seamless user experience for our loyal supporters.. We look forward to seeing what future developments are in the pipeline in this space, and working with Chris and the team to further improve our supporter experience.”
“We’re excited to be continuing our journey with Hull KR – a relationship driven by progress and packed with purpose. With fan engagement soaring, record-breaking home sellouts, and season memberships on the rise, the energy at Sewell Group Craven Park has never been stronger. Together, we’re not just transforming the stadium experience – we’re helping take Rugby League to bold new heights, including the highly anticipated 2026 clash in Las Vegas against the Leeds Rhinos.” – said Chris Gratton, Managing Director at Ticketmaster Sport.
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