After a competitive tender process, Ticketmaster is thrilled to have been selected as the ticketing provider for Ascot’s racedays, starting with Royal Ascot 2024 which will go on sale on Thursday 22 June 2023.

Ascot will benefit from an innovative and resilient ticketing system to power sales throughout the year and utilise targeted marketing to maximise ticket sales. 

Potential ticket purchasers will also be able to visualise, in full 3D, the entire racecourse thanks to Ticketmaster’s 3D Virtual Venue. This will bring the racecourse to life in a way racegoers have never previously experienced anywhere in the UK. With 360-degree digital visuals throughout, racegoers will be able to explore in real-time, different areas of the racecourse to choose their preferred enclosure.

Ticketmaster’s technology will also provide racegoers with a seamless and frictionless customer experience to purchase tickets, including the use of Apple Pay and Google Pay, across all of Ascot’s racedays.

“We are delighted to be working with Ticketmaster to provide the ticketing platform for Ascot Racecourse.  We place customer experience at the heart of all we do and believe the Ticketmaster platform can deliver for our customers.  We look forward to an innovative approach to ticketing with the ongoing developments Ticketmaster can provide.

Felicity Barnard, Commercial Director, Ascot Racecourse

Ascot is one of the UK’s most prestigious racecourses and for them to choose Ticketmaster is a ringing endorsement of our innovation built on resilience and client support, which is a driving force behind everything we do. We are delighted to deliver our technology and expertise to bring new digital solutions to racing.

Chris Gratton, Managing Director, Ticketmaster Sport UK