On Thursday 7 May in a live virtual ceremony, sports brands came together to recognise and celebrate technology innovation in the sports industry.

Amongst sporting royalty including Sir Ben Ainslie, Katie Omerod, Baroness Tanni Grey-Thompson, Alistair Brownlee and a host of other sports stars and brands, Ticketmaster Sport was awarded ‘Best Operations, Commerce and Security Technology’ with its response to Covid-19.

Chris Gratton, Chief Operating Officer, comments, “Sport faced an unprecedented crisis in the industry in 2020 and everyone had to adapt to survive. At Ticketmaster Sport we focused on helping our clients and partners through a very challenging time. We listened to the needs and requirements of our clients and wider industry and produced a set of tools in direct response to the effects of Covid-19. These tools and technologies helped all our clients adapt to a different world and cope with the immediate affect effects of the pandemic. Our aim is to be supportive through solutions and our efforts here are testament to that. We’re so proud of our team who, in the face of challenging times, came together to deliver client solutions that made a real difference to our clients’ businesses.”

Rebecca Hopkins, CEO of The STA Group, said “We’ve experienced unprecedented times but Covid has made sport use technology to solve new problems in innovative ways. As a result, the calibre of entries has been truly staggering in vision and creativity. Our judges love seeing the cutting-edge of sport but this year has been like no other; the way the industry has responded is a source of great pride to all concerned. Indisputably, technology has put sport in a great place to do exciting things both now and when the world eventually returns to normal.”

Read the full list of winners.