Ticketmaster and the Hexagon Cup have announced  an exclusive partnership to develop digital ticketing solutions and manage ticketing operations for the organisation’s inaugural padel tournament, which will take place in February 2024 in Madrid.

Ticketmaster’s cutting-edge technology and extensive global reach in the ticketing industry perfectly suited Hexagon Cup’s commitment to offering fans a world-class experience.

Through this partnership, attendees will be able to access a secure and user-friendly e-ticketing platform that will offer different package options:

  • User-friendly e-ticketing platform: making it easy for fans to browse, select, and purchase tickets and other packages tailored to their preferences.

  • Package options: attendees will be able to purchase different types of packages, including single-day tickets, multi-day passes and VIP experiences, giving fans a wide variety of options for a customizable event experience.

  • Secure purchasing environment: ensuring fans can purchase tickets with confidence, knowing their transactions are safe and protected.

“We are excited to partner with Ticketmaster for our inaugural event. Ticketmaster’s reputation for excellence in ticketing aligns perfectly with our mission to provide fans with an unforgettable experience. This collaboration will ensure a smooth and convenient ticketing process, allowing fans to focus on all the action this historic event will deliver.”

Enrique Buenaventura, founder and member of the Hexagon Cup Advisory Board.

“Buying tickets is an  emotional experience and multi-step process, which begins when the event is announced, and finishes weeks or even months after, when the event takes place. With this partnership, padel fans will benefit from our intuitive and innovative technology to buy tickets and attend the event in a frictionless way. Thanks to Ticketmaster, they will be able to use their smartphones to manage their digital tickets and enter the venue swiftly.”

Ana Valdovinos, CEO of Ticketmaster Spain.

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