Ticketmaster has announced a new partnership with Pitchero to deliver an integrated ticketing solution designed to help sports clubs across the UK more easily create, manage and sell tickets while improving the fan experience.
Through the partnership, clubs using Pitchero can now access Ticketmaster’s Universe ticketing technology directly within their existing Pitchero platform. The integration enables clubs of all sizes to quickly launch events, sell tickets online 24/7, and offer digital entry through mobile tickets and on-site scanning.
Currently used by venues and event organisers across the United Kingdom and Ireland, Ticketmaster’s Universe solution works for clubs of all sizes and can grow with them. It can be used for matches, tournaments, and other club events, enabling sustainable revenue growth across the year. The new system reduces paperwork and makes matchdays easier to run.
Pitchero CEO Mark Fletcher said: “This partnership is all about helping clubs run more efficiently and unlock new revenue opportunities. By integrating Ticketmaster Universe directly into Pitchero websites, we’re giving clubs a simple and professional way to sell tickets online, reduce admin and improve the experience for supporters. With mobile ticketing and gate scanning included, clubs can modernise their matchday operations ahead of the new season.”
Chris Gratton, Managing Director, Ticketmaster Sport added: “Through our partnership with Pitchero, we’re making ticketing simple and accessible for clubs across the country. Powered by our Universe solution, this collaboration empowers clubs to operate more efficiently while maximising attendance and driving revenue.”
The partnership with Pitchero underlines Ticketmaster’s investment in accessible, scalable technology that supports the growth of sports organisations at every level.
To find out how Ticketmaster can support your sports ticketing solutions, get in touch.
