Experience the ease, simplicity and earning potential of Ticketmaster Sport’s DIY tool, Universe. The Ticketmaster company platform rivals all other DIY platforms and can be utilised for a variety of events within a few clicks.

Our handy one-sheet details how Universe can help sports organisations with their events that might sit outside of the day-to-day operations.

The past few months have seen a meteoric rise in online / virtual events and Universe has been at the forefront of delivering digital tickets to them.

A recent flurry of online shows has meant we’ve successfully delivered digital ticketing for some of the hottest acts in the UK including Lianne La Havas at the Roundhouse, Dermot Kennedy at The Natural History Museum and The Streets at Earth Hackney.

We can continue to use the platform for ticketed sporting events but there are some further examples of where the platform can be used once we return to live:

Stadium Tours

Now attractions are open for business you can use the platform to start ticketing tours to your stadiums, with our easy to use time slot function, you can build multiple daily events and host them directly on your website as an embeddable calendar.

The Hearts example was taken before lockdown but it illustrates how the calendar can be embedded into your website.

Conferences and Exhibitions

Looking to diversify the events coming into your venue? You could use Universe to help ticket that event or use the platform as a registration system if it’s a free to attend event.

The platform can ask multiple questions to attendees and it’s BoxOffice app makes it easy to manage on-site registration with mobile optimised forms and digital ticketing delivery.

Training Camps and Schools

Got kids camps and schools coming up? Sell tickets directly from Facebook and promote via other social media channels to parents and guardians.

E-tickets can be easily shown on mobile, Apple Wallet or customized PDF print-at-home tickets. Making it really easy for your coaching team to check-in the right children and ensure they’re safe.

Online / Streaming events

Universe has been at the forefront of delivering ticketing for some of the UK’s top online streams. With live music at a complete standstill we’ve seen bands launch online to ensure they are keeping connected to their fans.

We’ve seen some of the most iconic venues play host and fans be able to access the livestream through their Universe tickets.

Charity Events

As mentioned, if your event is free to attend there’s absolutely no charge to use the platform. If you’re planning to run a charity event then it provides an excellent opportunity to make sure you know who’s in the room (virtual or real life) for marketing and fundraising purposes.


The platform is not only plugged into the wider Ticketmaster Sport marketing including our performance marketing suite but it can also integrate with your portfolio of marketing tools. These feature:

  • Facebook sales integration to allow you to list tickets on your own Facebook page and allow customers to transact within the platform
  • Google Analytics plug-ins
  • Mail Chimp API integration for a real time customer data feed into your Mail Chimp CRM account
  • Facebook pixel implementation

Get in touch to discuss more capabilities of the platform and how it can suit your needs.