Case Study: Premiership Rugby Content Day

On Thursday 1 September, Ticketmaster was invited to Twickenham Stadium by Premiership Rugby as a sponsorship partner to capture invaluable content ahead of the 2022 /2023 season. 

On the day itself, Premiership Rugby organised for Ticketmaster to conduct a pre-season interview with a player and Director of Rugby from every club. The morning of content capturing was followed by an afternoon in Spirit of Rugby where Premiership Rugby shared their vision for the organisation with partners and sponsors. 

The day was a masterclass in organisation and partnership. Everyone from the organising staff down to the players were excited, enthusiastic and brilliantly organised to help partners, such as Ticketmaster, to capture invaluable content that can be used across all Ticketmaster channels. 

Thanks to Premiership Rugby, Ticketmaster now has a bank of exciting video content and photography that will be activated and promoted across all Ticketmaster social and digital platforms the upcoming season. 

For more information on Premiership Rugby click here.