This exciting new feature allows fans to use loyalty cash to pay for online and Ticketmaster Call Centre transactions. Our api integrates with selected third parties to automatically and securely calculate loyalty cash balances based on the fan’s spend and interactions across all areas of an organisation. The fan is then allowed to use that balance to pay or part pay for their ticketing transaction.

Our initial integrator is Sports Alliance with other providers coming on board next year. Please speak to your Account Manager if you would like more information.