In a move designed to deliver an even better experience for fans, Ticketmaster has worked with the club to introduce digital ticketing to Crewe Alexandra. Season tickets, memberships & individual match tickets can now be purchased & stored digitally on a mobile device via Apple Wallet and Google Pay.

Going digital opens up access to a host of benefits for both the club and its fans. The introduction of digital tickets will directly improve the fan experience giving fans easier access to tickets in a few simple clicks, storing their tickets on their device of choice. Additionally, the club reduces its costs and has greater visibility over who is attending matches helping to build a marketable database of fans.

With the added flexibility, ease and security that this brings, there’s no doubt digital tickets are the future of live sport.