Ticketmaster and the WRU have enjoyed a long and genuinely collaborative relationship, ensuring both that the technology deployed in the venue is of a high standard and robust, but also working closely together on marketing initiatives to drive sales, especially as new events are brought into the stadium. On another level, the Principality Stadium is a regular host to Live Nation concerts such as Lady Gaga. Ticketmaster also provides staff on event days to work with the Principality Stadium on event ticketing delivery.

  • Ticketing platform
  • Sales through branded website and Ticketmaster.co.uk
  • AccessManager
  • Event day support
  • Promotion and marketing
  • Call centre and fulfilment services

For more information on Wales Rugby Union see Ticketmaster Splash Page here


“The Welsh Rugby Union & Millennium Stadium are very proud to have entered into a new partnership for a further 5 years. Ticketmaster are integral part of our sales and marketing team and the service we receive is unparalleled. We have been able to take massive steps forward in servicing and maintaining our client base through the partnership.” 

Craig Maxwell, Commercial Director, WRU/Principality Stadium