Ticketmaster’s Auto-Renewal technology takes the friction out of this process for both fans and clubs by automating their membership and season ticket renewal process requests. Fans can also easily opt-out if they don’t want to continue.
“This is a huge win for any club looking to simplify their renewal process with their fans. It makes it easier to renew for the clubs and fans alike. Ticketmaster’s Auto-Renewal technology provides simplicity and ease in areas that traditionally were a manual undertaking for all involved.”
Chris Gratton, Managing Director of Ticketmaster Sport
Client results:
For the 2022/2023 season, Arsenal F.C. auto-renewed members via direct debits using this functionality to great success.
It was a similar story for Tottenham Hotspur F.C. where for the 2022/2023 season the club saw renewal rates on card payers improved by 31% because of the new auto-renewal process whilst simultaneously decreasing contacts to the club.
How the technology works:
- Clubs can auto-renew memberships and season tickets in bulk onto chosen instalment plans for the new season.
- The renewals can be processed via direct debit or card instalment plans.
- Fans can update their payment details and / or opt-out ahead of time.
How it helps clubs:
- Simplifies their season ticket growth and retention programmes in line with current fan expectations.
- Reduces clubs’ workload and overhead costs.
How it helps fans:
- Fans’ lives’ are made easier as a process they would usually need to manually undertake is automated. They don’t have to think about it as their season tickets and memberships are renewed year on year.
By having our One Hotspur Memberships all signed up to automatic renewal we were able to see a significant improvement in retention rates compared to previous years, where non-Direct Debit renewals required the member to proactively sign up to membership for the next season. Many of those members would re-join the membership during the course of the next campaign, but auto-renewals ensured higher membership numbers from the start of the season, made it simpler for the supporters and allowed us to plan and scale our operation with more certainty.”
Anne-Marie Durgan, Head of Memberships and Subscriptions at Tottenham Hotspur F.C.
Auto-renewal is an exciting piece of functionality that will benefit both supporters and the Club. The vast majority of Arsenal Members and Season Ticket Holders renew their membership every single year and auto-renew allows those supporters to roll their membership into the following year without having to take an action. Auto-renewal means only those who wish to cancel their membership need to let us know and the enhanced functionality means they can manage their renewal and their payment details online. The increased efficiency of auto-renewal means our agents are freed up to help supporters who need assistance rather than dealing with supporters who renew their membership every single year and wish to remain Arsenal Members or Season Ticket Holders for life.’.”
Amy Trynka, Senior Ticketing & Strategy Manager at Arsenal F.C.