Ticketmaster are delighted to announce Arsenal FC as the latest Premier League club to launch Ticketmaster’s 3D Virtual Venue technology at the Emirates Stadium for the seating bowl. 

Virtual Venue is a fully integrated purchase experience, offering fans a unique, life-like view of seats within the stadium, including premium areas when purchasing tickets on any device.

Uniquely, the innovative technology will allow Arsenal fans to digitally preview 360 views and sight-lines, with real-time availability of tickets and the chance to compare which sections they prefer to be in before deciding on the seats they want to purchase. The stadium’s hospitality and premium areas will follow later in 2022.

3D Virtual Venue is now available to Arsenal fans for the Arsenal vs Sevilla Emirates Cup fixture.

Tom McCann, Venue Director at Arsenal, explained: “We’re delighted to be adopting Ticketmaster’s ground-breaking 3D Virtual Venue technology, which is going to drastically improve and elevate the fan experience! Virtual Venue is incredibly realistic and gives every fan the opportunity to experience views from a variety of seat locations within Emirates Stadium. Whether you’d like to view these areas to find your next seat at the Emirates, or use the functionality to purchase your ticket, I’d highly recommend trying the functionality out for yourself and seeing how good it is first hand.” 

Chris Gratton, Chief Operating Officer, Ticketmaster Sport adds, “Ticketmaster’s 3D Virtual Venue will transform the way fans discover and purchase tickets at the Club by giving fans a greater autonomy over their purchase decisions. This technology is only one of many ways we are helping our clients to innovate in their field to expand their business and improve fan experience.” 

Experience 3D Virtual Venue at the Emirates