Ticketmaster provided ticketing services for both Walsall FC and Bristol City FC’s ticket allocations for the Johnstone's Paint Trophy.

Ticketmaster exclusively managed Bristol City FC’s ticket allocation and provided booking priority facilities to the club’s season ticket holders and members prior to releasing the remainder of unsold tickets for general sale.Ticketmaster sold more than 40,000 tickets for the event via its on line and call centre channels in addition to large numbers of  coach travel tickets.