State of Play: Sport UK

We’re pleased to announce the launch of State of Play: Sport UK the latest study in the annual Ticketmaster State of Play series, this year focusing on UK sport.

Surveying 12,000 people across the UK, the study centres on attitudes to sport with a specific focus on football, rugby union and cricket. What emerges from the study is a comprehensive and fascinating insight into what fans really think about the world of UK sport.

In the report, learn why fans really support the teams they do which poses the question; is it one team for life? Read how grassroots sport and early exposure to sport contributes to longer-lasting fan support and learn what is the most popular match day beverage in each region of the UK. The study also reveals some positive insight into women’s sport suggesting it’s on the rise and being driven by younger fans.