Ticketmaster, in conjunction with Sports Alliance and Other Media, have worked with client Swansea City to offer fans of the club the ability purchase tickets through the official Swans app and deliver tickets direct to their mobile.
Believed to be an industry first in the UK, in-app ticketing and mobile ticket delivery will mean that fans now have many more ways to access their tickets.
Ian Sanders, Director Ticketmaster Sport commented:
"We are delighted to be able to offer our clients what is believed to be the first integration of in-app ticketing and mobile ticket delivery in UK football. We're always looking for ways to help improve the fan experience and make it easier for fans to access tickets "
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