In partnership with Ticketmaster Sport and InCrowd, Queens Park Rangers have become the first UK football club to integrate the only in-app mobile ticketing solution that allows secure ticket transfers across operating systems. This has all been made possible through Ticketmaster Sport's open platform and the newly developed mobile ticketing technology from fan engagement specialists, InCrowd.
The QPR ticket wallet also features a range of anti-tout mechanisms all of which are highly configurable according to a client’s specific requirements. These mechanisms include hidden barcodes, device locking, screenshot prevention and several other features that provide a sense of security to not only the fans but to the integrity of the club.
The project delivers an unrivalled match day experience for the fan and provides QPR with the ability to connect the ticket holder to a previously anonymous device, significantly improving their marketable database. David Scriven, Digital Content Manager at QPR says, “The QPR Ticket Wallet has helped simplify the matchday for fans at Loftus Road. Not only can fans now access the latest news at the push of a button they can also access the stadium with one. By working closely with Ticketmaster and implementing this advanced, fan first technology from InCrowd we’ve been able to deliver a unique product in an efficient manner with significant upsides to supporter experience and the businesses digital objectives."
“Digital ticketing is the future. It’s easy for fans, provides venues and events with more ways to engage with them and increases security for all,” says Ian Sanders, Director of Ticketmaster Sport “This integration with InCrowd demonstrates the ability Ticketmaster Sport has to work with partners in exciting and innovative ways. It’s been great to work on this project and we’re looking forward to rolling this out to many more of our clients in the near future.”
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What an immense weekend! As many of you know, this weekend marked one of the highlights of the sporting year, both on the field and behind the scenes for our teams across the company.